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If you’re a business owner, having the blue tick verification badge on WhatsApp can boost your credibility and build trust with your customers. In this guide, we’ll walk you through everything you need to know about getting verified, using the WhatsApp Business API, and enabling features like two-step verification to enhance security. Let’s get started!
What is the Blue Tick Verification Badge on WhatsApp?
The blue tick is a verification badge displayed next to your business name on WhatsApp. It signifies that your account is verified by WhatsApp, ensuring customers that they’re interacting with a legitimate and trustworthy business.
Benefits of the Blue Tick Verification Badge
- Builds Trust: Customers feel confident knowing your business is verified.
- Enhanced Credibility: It differentiates your business from fake or unverified accounts.
- Professional Look: Verified accounts leave a lasting impression.
How to Verify Your Business on WhatsApp For You Brands
Step: 1 Set Up a WhatsApp Business Account
To begin the verification process, you’ll need a WhatsApp Business account:
- Download the WhatsApp Business App from the Play Store or App Store.
- Register using your business phone number.
- Complete your business profile with details like name, address, website, and business category.
If you opt to use a Custom Audience as your source, make sure to familiarize yourself with the various Facebook ad targeting options available. For example, you can upload a customer list or base your Lookalike Audience on people who’ve interacted with your website.
Step: 2 Apply for the WhatsApp Business API
The WhatsApp Business API is essential for medium to large businesses aiming for verification. Follow these steps:
- Partner with an authorized WhatsApp Business Solution Provider (BSP).
- Submit required documents such as your business name, website, and Facebook Business Manager ID.
- Wait for WhatsApp’s approval for API access.
3. Verify Your Business on Facebook Business Manager
Since WhatsApp uses Facebook’s verification system, your business must be verified on Facebook:
- Log in to Facebook Business Manager.
- Go to Settings > Business Info > Verify Your Business.
- Submit required documentation, such as a business license or utility bill.
- Once Facebook approves, WhatsApp can proceed with verification.
Step 4: Enable Two-Step Verification
Two-step verification adds an extra layer of security to your account. Here’s how to enable it:
- Open the WhatsApp Business App.
- Go to Settings > Account > Two-Step Verification.
- Set up a six-digit PIN and provide an email for recovery.
Important: This step is not mandatory for verification but is highly recommended for account security.
Tips to Increase Your Chances of Getting Verified
- Professional Website: Ensure your website is live, professional, and matches the business information on WhatsApp.
- Active Social Media: Maintain a strong presence on platforms like Facebook and Instagram.
- Consistent Branding: Use the same logo, name, and details across all platforms.
- Customer Engagement: Actively interact with customers using features like quick replies and automated messages.
Final Thoughts
Getting the blue tick verification badge on WhatsApp is an excellent way to elevate your business’s credibility and connect with customers more effectively. By leveraging the WhatsApp Business API, enabling two-step verification, and maintaining professional branding, you can position your business as trustworthy and reliable.
Start the process today and give your business the recognition it deserves!
Yes, the WhatsApp Business API is required for businesses seeking verification. The regular WhatsApp Business App does not qualify for the blue tick.
No, the blue tick is a verification badge for conversations, while the green tick signifies a business account verified by WhatsApp.
The process can take anywhere from a few days to a couple of weeks, depending on documentation and approval timelines.
