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How we got 8.7X Impressions for a gifting D2C brand within 3 Months by doing White Hat SEO

Client Background

Our founders, Rakesh Adak and Abhishek Koley, started Foundation Gift with a simple idea: gifts should be as special as the moments they celebrate.
Managed by ADAK & KOLEY PRIVATE LIMITED, we create each gift with care and attention to detail, from custom car keychains to beautifully engraved bracelets.

The Story:

The founder Mr. Abhishek Koley is the person who runs all the performance marketing campaigns on Google & Meta to get most of the revenue on the ecommerce store. But as we all know Meta & Google both are black boxes they can give sudden ups and downs no one can control that thing.

So they thought of starting another front that is to do SEO for their website to get organic traffic from Google’s SERP. 

We got onboarded with Foundation Gift by the mid of october 24 and started working on the SEO front.

At Viral Groww, being an SEO agency since 2019 we have developed a step by step framework to do SEO for all of our clients.

The above mentioned phase wise system is the approach that we take for our clients who get SEO done from us.

Let’s briefly discuss about all of these steps one by one.

Phase 1 : In-depth Site Audit

This is the first step towards doing SEO as in this step we get to know if there is some serious issue with the website or not. There are many checks that are done like – 

  1. Domain overview
  2. All technical issues overview of the website
  3. Find out the ranking keywords that are already there on Google’s Search Engine
  4. Website authority
  5. Complete website audit
  6. Backlink Audit
  7. And checkup of Meta title & description for the whole website, based on this detail we take all the measures that are required to make it better. 

In-depth SEO Audit For https://foundationgift.com/

The other steps that we do take complete information of the business like top seller product/category, demography, niche, and then start doing competitor & keywords analysis for the brand.

Post all of this we develop the blog topics that are required to do SEO for the business.

Phase 2 : On page optimization

This is indeed the most crucial step of SEO if done wrong your whole effort can go into drain. Our SEO Expert – Surojit Bera does implement this along with his colleague Arjun Rawat.

We follow a strict checklist for On Page SEO that includes the following items :

  1. Meta Tags
  2. Sitemap
  3. Robot.txt
  4. AMP**
  5. Schema Markup
  6. Search Console
  7. Google Analytics
  8. Title Tags
  9. H1 Tags
  10. Alt Tags
  11. Meta Description
  12. Keyword Density
  13. Internal Links

With this rigorous list of things that we do on the website we are 100% sure that Google is ready to crawl our website and we get ranked with particular pages that we have targeted.

Phase 3 : Blog Content Posting

This part is where things start getting to settle down and we have to work on repeating things to get the target keywords ranked on google.

Here we generally write all the blogs content, but if the client wants to write the blogs then we share the blogs topic list along with their sub headlines to them so that we have a collaborative approach towards getting ranked Organically for the SEO.

Blogs topics are searched based on the trends along with the questions that people generally ask on Google.

Phase 4 - Off Page SEO

Backlinks are still not irrelevant!
Doing backlinks on high DA sites are always useful to get keywords ranked on Google as it increases the Domain Authority of the whole website and gives us traffic that’s relevant to our niche.

We do different type of backlinks like – 

  1. Presentation Submissions
  2. Bookmark Submissions
  3. Directory Submissions
  4. Search Engine Submissions
  5. Image Submissions
  6. Video Submissions
  7. Business Listing Submissions
  8. Web 2.0 Submissions
  9. Article Submissions
  10. Classified Submissions

 

All these submissions are done with handwritten content, helping us to get keywords ranked on Google.

Phase 5 : Reporting

We do monthly reporting for all of our SEO projects where we present what type of growth we have seen in terms of Impressions, Clicks, CTR & Keywords Ranking on Google. After having a detailed discussion with the entrepreneur we make further adjustments in our approach and scale.

Results

So by doing all of this work we took Foundation Gift from 23K impressions to doing 191K impressions in just 3 months.

If you are looking for an agency that stays for a long time with you and delivers the results that your brand needs from SEO than we are here for you.

Our communications are very streamlined and we have a team of expert SEO professionals who can help you to get ranked on Google’s Search Engine and get organic traffic for your brand.

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Tushar dey
Tushar Dey

I’m Tushar Dey, a digital marketing expert with a passion for Facebook advertising. Over the past 5 years, I’ve helped more than 100 companies create and manage successful Meta ad campaigns that achieve their business goals.

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Founder, Viral Groww

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