Raj Yoga School’s Journey to the Top of Search Rankings
The Client: Raj Yoga School
Background
Nestled between the tranquil peaks of the Himalayas and the sun-kissed beaches of Goa, Raj Yoga School has been a sanctuary for aspiring yoga teachers in India. Despite its exceptional in-person training, founder Bharat realized that to reach more passionate individuals globally, Raj Yoga School needed to expand its digital footprint.
The Challenge
In February 2022, Raj Yoga School partnered with Viral Groww to improve its online presence and attract a broader audience. The task was monumental. The school’s website lacked fundamental SEO elements, making it nearly invisible in search engine results. Issues included:
- Non-existent Meta Data: There were no meta titles, descriptions, or relevant tags, making it difficult for search engines to understand and rank the website’s content.
- Unoptimized URLs: URLs were not structured for SEO, missing crucial keywords that could aid in discoverability.
- Lack of Engaging Content: Important landing pages were sparse in content, with no optimized alt tags for images, reducing the site’s ability to rank for relevant keywords.
Competing in crowded markets like Rishikesh, Dharamshala, and Goa, renowned hubs for yoga teacher training, meant that Raj Yoga School needed a robust, targeted strategy to stand out.
The Solution
Viral Groww crafted a comprehensive, long-term SEO plan to enhance Raj Yoga School’s online visibility and make it a top contender in the competitive yoga training sector. Here’s how we did it:
Comprehensive Website Audit: Led by our SEO expert, Vinay Kumar, we began with a detailed audit to identify all the critical areas that needed improvement. This involved a thorough analysis of the site’s structure, content, and backlink profile.
- On-Page Optimization:
- Meta Data Creation: Every page on the website was given a unique, keyword-rich meta title and description, improving its chances of ranking higher on search engine results pages (SERPs).
- URL Restructuring: URLs were restructured to be more descriptive and keyword-focused, making them more search-friendly.
- Content Enhancement: Engaging, informative content was added to key landing pages to better cater to the needs of prospective students. Eachimage on the site was provided with an optimized alt tag, enhancing accessibility and search engine understanding.
- Off-Page Optimization:.
Diverse Backlink Strategy: Recognizing that SEO is a marathon, not a sprint, we focused on building a diverse backlink profile. This included:
- Content Submissions: Articles and blog posts were submitted to reputable directories and educational websites to position Raj Yoga School as an authority in yoga training.
- Bookmarking and Presentations: Sharing valuable content across various platforms to boost visibility and credibility.
- Image and Video Submissions: Leveraging visual content on platforms like Pinterest and YouTube to attract more backlinks and traffic.
- Web 2.0 Platforms: Created supportive content on platforms like Medium and WordPress to generate additional backlinks and enhance domain authority.
The Results
After a year of dedicated SEO efforts, our results speak for themselves:
- #2 Position on SERPs for Dharamshala: A remarkable achievement given the fierce competition in this popular yoga destination. Raj Yoga School is now a top choice for students searching for yoga teacher training in Dharamshala.
- Improved Rankings in Rishikesh and Goa: Steady progress is being made, with the school now appearing on pages #4 and #5 for these key locations. This is a solid foundation for future growth.
The Journey Ahead
The story doesn’t end here. SEO is a continuous, evolving journey. Over the next six months, our goal is to secure first-page rankings for all targeted cities, positioning Raj Yoga School as the most visible and reputable option for aspiring yoga teachers.
How You Can Do This for Your Brand
Raj Yoga School’s journey from obscurity to a top contender in search results demonstrates the power of strategic, data-driven SEO. While the initial results may take time, consistent efforts yield significant rewards. This case study highlights that with the right approach, even highly competitive markets can be conquered.
Contact Viral Groww today to discover how our tailored SEO strategies can help you climb the search engine ranks, just like Raj Yoga School!
I’m Tushar Dey, a digital marketing expert with a passion for Facebook advertising. Over the past 5 years, I’ve helped more than 100 companies create and manage successful Meta ad campaigns that achieve their business goals.
Lunch?
Maybe lunch is too soon, so instead, drop us
a line and we will be in touch!
- Building # 28, Office # 204, Veer Savarkar Block, Shakarpur Delhi 110092
- info@viralgroww.com
LET’S MAKE IT HAPPEN TOGETHER.
We champion transformation through Meta Ads, regardless of your project idea or goal.
