Scaling a Sexual Wellness Brand with SEO – How We Did It for Ecstasia
Client Background
Ecstasia is a sexual wellness D2C brand started by Prakhar Raj and Hamid Iqbal in December 2024. Prakhar, a school friend of mine, works in a corporate job but has always wanted to start his own business. So, when he launched Ecstasia, I was his go-to person for marketing support.
Phase 1 : The Initial Roadblocks
We began with a clear plan to run Meta Ads. Everything was ready – product inventory arrived, brand guidelines were in place, the website was built, and we started creating product photos and videos.
However, we soon hit a big roadblock. Running ads for a sexual wellness brand on Meta is extremely tough. Ads often get rejected or the ad account gets banned – even without clear reasons. I even reached out to ad360.ai (an agency that provides agency ad accounts), but they refused to work in this niche.
It became clear that we couldn’t rely on Meta or Google ads. After investing over ₹1 lakh in product and setup, we were stuck – we had no way to get traffic to our website.
Phase 2 : The Hustle Begins
With ads out of the picture, we turned to what we know best – SEO.
At Viral Groww, we’ve been doing SEO since 2019. We’ve helped both product and service-based businesses succeed organically, including brands like Dharishah Ayurveda, Foundation Gift, Suyu India, and Best Movers.
Now, it was time to apply our proven SEO strategy to Ecstasia.
Phase 3 : Starting SEO for Ecstasia
Ecstasia’s domain (ecstasia.in) was brand new in November 2024. It had zero domain authority and no Google presence. But using our step-by-step SEO process (the same one we used for Foundation Gift), we started building everything from scratch.
In just 90 days (Feb 2025 – Apr 2025), we went from 0 traffic to doing ₹1 lakh in monthly revenue – all through organic traffic.
We’re now ranking on multiple top keywords related to our best-selling product, and many of them are in the #1 position on Google’s search results.
Phase 4 - Scaling Up
Now that our main product is ranking, we’re expanding our SEO efforts to target more products and cities across India. This will help us reach more people and turn them into paying customers.
Conclusion
If you’re in a tough niche where ads don’t work – like sexual wellness – SEO can be your biggest growth engine. With a trusted SEO partner like Viral Groww, you can rank on top Google keywords, attract the right audience, and grow your business organically – just like we did for Ecstasia.
Want the same results? Book a call with us today!
I’m Tushar Dey, a digital marketing expert with a passion for Facebook advertising. Over the past 5 years, I’ve helped more than 100 companies create and manage successful Meta ad campaigns that achieve their business goals.
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