Building Trust and Revenue for Dharishah Ayurveda with Scalable Facebook Ads
Building Trust and Revenue for Dharishah Ayurveda with Scalable Facebook Ads The Client: Dharishah Ayurveda, led by CEO Naman Dhamija. Background Dharishah Ayurveda, led by CEO Naman Dhamija, is a premium Ayurvedic brand dedicated to promoting natural wellness. With a product line that encompasses traditional Ayurvedic remedies, the brand is committed to offering safe, effective, and authentic solutions to its customers. The Challenge: Dharishah Ayurveda needed to elevate its performance marketing efforts in a challenging sector. The brand faced several key hurdles: Building Consumer Trust: Customers need to be assured of the safety and effectiveness of the products to make informed purchasing decisions. Establishing this trust was critical for both initial conversions and long-term customer loyalty. Regulatory Constraints: Advertising health products on social media platforms comes with stringent guidelines. Navigating these regulations while conveying the benefits of the products required meticulous planning and execution to ensure compliance without diluting the marketing message. Scalable Growth: The objective was to scale revenue through Facebook Ads while maintaining a healthy ROAS. This required balancing aggressive growth strategies with the need to uphold the brand’s authenticity and customer trust. Audience Engagement: Reaching and engaging a diverse audience, with varying levels of familiarity and skepticism about Ayurveda, required a tailored and educational marketing approach. Sustainable Performance: While short-term sales growth was necessary, it was equally important to lay the foundation for long-term brand development and customer loyalty. The Solution: Viral Groww tackled Dharishah Ayurveda’s challenges with a multi-phase, data-driven strategy, emphasizing trust-building, compliance, and scalable growth: Phase 1: Laying the Foundation (Jan-Mar 2022) Deep Product and Brand Immersion: The campaign started with a thorough immersion into Dharishah Ayurveda’s products and brand philosophy. The Viral Groww team worked closely with CEO Naman Dhamija to gain an in-depth understanding of the target audience, product benefits, and unique selling propositions. Initial Ad Spend: An initial investment of ₹3 lakhs was allocated to test different ad campaigns, focusing on audience segmentation, messaging, and creative formats. The goal was to gather data on customer behavior and identify the most effective strategies for driving engagement and conversions. Results: This phase successfully generated ₹8 lakhs in sales, establishing a positive ROAS and laying a solid foundation for further scaling. Phase 2: Steady Growth (Apr-Jun 2022) Increased Ad Spend: Based on the learnings from Phase 1, the ad budget was increased to ₹4 lakhs. This phase focused on refining targeting and creative strategies to build stronger brand affinity and trust. Refined Strategies: The team developed targeted messaging that emphasized the authenticity, safety, and efficacy of the products. Testimonials, educational content, and transparent communication were key components, in addressing consumer concerns and building confidence. Results: The campaign maintained a consistent 2.5x ROAS, achieving strong sales growth and further solidifying the brand’s reputation in the market. Phase 3: Scaling Success (Jul-Dec 2022) Significant Investment: With proven strategies in place, the ad spend was increased to ₹9.5 lakhs by year-end. Continuous Optimization: Campaigns were optimized based on real-time data and consumer feedback. Dynamic creatives and personalized messaging helped maintain high engagement and conversion rates, even with the increased budget. Results: The brand achieved consistent 2.5x+ revenue, exceeding initial performance benchmarks. Ongoing Partnership: The partnership between Viral Groww and Dharishah Ayurveda has evolved into a collaborative relationship centered on continuous learning and experimentation. Both teams are committed to exploring new opportunities and pushing the boundaries in the high-risk Ayurveda market, ensuring sustained growth and innovation. Key Results: Consistent ROAS: Maintained a 2.5x+ ROAS throughout all campaign phases, demonstrating the effectiveness of the trust-based, data-driven approach. Enhanced Brand Trust: Developed strong consumer trust through targeted messaging, educational content, and a customer-centric approach. Deeper Market Understanding: The collaborative learning process provided valuable insights into the challenges and opportunities in the Ayurveda market, enabling more effective and nuanced marketing strategies. What our client had to say! How You Can Do This for Your Brand Ready to elevate your brand’s performance with a data-driven, trust-focused approach to Facebook Ads? Whether you’re in a sensitive industry like health and wellness or any other competitive market, our proven strategies can help you build lasting customer relationships while driving sustainable growth. Contact us today to learn how we can tailor a custom solution for your business and help you achieve exceptional results, just like Dharishah Ayurveda. Data as of 29th Dec 2023
HACK OF CONTENT WRITING SERVICES TO RANK HIGH IN GOOGLE SEARCH
Everyone wants traffic on their site and content writing is the best way to do that. Your articles must rank high on Google because most of the traffic is on the top 10 pages of the Google search. To rank high you must understand well that how SEO works. Also if you don’t want to do it yourself then there are content writing services in Delhi, New York, London all over the world you can contact them to write content for you. Google indeed keeps changing its algorithm several times a month but still some SEO practices go well. So let’s start. SEARCH FOR KEYWORDS Keyword selection is one of the most important tasks when it comes to SEO. If you have started a new website then it is difficult for you to rank high on short-tail keywords because the competition is very high for that keyword. Let’s say for example SEO Services is the keyword you are trying to rank for as it is a short tail keyword and the volume searches are very high for this keyword and many of the sites are also trying to rank on this keyword. You can also take help from content writing services, or from SEO content writing services they can help you in finding the right keywords to target for you. Here the game is all about volume search of that keyword vs the SEO difficulty of that keyword so we need to optimize our keyword selection such that it has a good volume but SEO difficulty should be less. See the volume for the word digital marketing is very good but the SEO difficulty is 58 which is too much difficult for a small website to rank higher on it. So choose long-tail specific keywords that have good volume but their SEO difficulty is comparatively less. If possible choose local specific long-tail keywords like Digital marketing in Delhi, digital marketing company in Delhi, or digital marketing agency in Delhi, or SEO services in Delhi. Here you can see that volume for a digital marketing company in Delhi is good and also it’s SEO difficulty is 15 which is less means you can rank high on this keyword. So you need to select a keyword such that its volume is a little high but the SEO difficulty is less. Then only your chances are high to rank on top pages if you’re a new website. LEVERAGE YOUR TITLE TAG Including your keyword in the title tag increases your chances to rank high in Google. The closer you place it to the beginning of your heading, the chances are more for it to rank higher in Google’s searches. In the above picture, you can see how important it is to place your keyword at the beginning of your heading, the pages which rank at the top understand this very well. Top-ranked pages also try their best to keep the keyword in the h1 title tag this will also improve your ranking in Google searches. INCLUDE THE KEYWORDS A FEW TIMES IN THE ARTICLE Now here I don’t mean that you should just do stuffing of your keywords in the article, what I am trying to say is use your keyword creatively throughout the article and whenever you think you can use the keyword here just use it. If you keep stuffing the keyword in the article it may give a wrong impression and Google is becoming smarter every day it is possible that it can find your article less useful because of stuffing the keyword so take care of this. How many times you want to use the keyword in the article is totally up to you but use in such a way that it sounds natural and use at least once near the beginning of your article. INCREASE LENGTH According to sweor.com long-form content gets a higher ranking. It is estimated that the average web page that ranks in the top ten of the search results in Google has at least 2000 words. Long-form content is most liked by readers because it gives detailed information about the topic which helps users to more information about the subject matter. Use images, facts, statistics, and graphs to give more information and it will also help in writing the long-form content. If you are wondering how to write long-form content and also make it interesting then to get some idea you can also check some long-form content examples previously on that topic or you can check the article of some famous bloggers and check their blog how they are doing this. But make sure your when you are writing long-form content that it doesn’t bore user and they would find that interesting also in looking because most of the users first see how it’s looking even before they start reading the article. IMPROVE READABILITY We have talked above that Google wants the length of the article long enough so that the reader would get all the relevant information on that topic. But Google also cares about how easy it is to read that content. Make your content easy to read. Write it in points, sub-headings, bullet points, etc. Don’t write a chunk of paragraphs it doesn’t look good, and also users usually avoid reading the paragraphs. Also, don’t use too many font sizes is looks ugly. Use dark and bright color in the text don’t use colors like light yellow it is very difficult to read the text written in these colors. In the above image, you can see that the readability of the right side is looking better than the left side because they have used more subheadings. So use headers and sub-headers adequately to segment your content. And highlight them to improve the readability of your text. The most frequently asked question is how many images should one use in an article? The answer to this question is to maintain the golden ratio. Many studies claim that the golden ratio of image to
BEST PRACTICES FOR CREATING HIGHLY ENGAGING CONTENT
As part of an effective marketing strategy, social media has become essential. Both to acquire qualified traffic (to transform into prospects, then into customers) and to take care of your digital notoriety. However, such a strategy must be based on an essential pillar but too often underestimated: content. But how to create this content that will attract the attention of your audiences and cause their engagement? Quizzes, calculators, personality tests, mini-diagnostics, recommendations, interactive infographics, etc. The formats are beginning to flourish and expand. They involve much more the person who discovers them, but also allow much greater recovery of data. When we talk about editorial SEO, the goal is not to create content for search engines, but for the people who use them. When creating your practical content, first focus entirely on your audience, their needs, their frustrations, their expectations, their aspirations, etc. When you start thinking like your audience, your content immediately becomes an engaging and informative device. In content marketing, finding the right subject is sometimes a real challenge. Before diving into creating practical content, it’s best to start looking for the right direction. Don’t settle for passive research or trend analysis, also use interactive devices: use surveys and quizzes via social media or on your website. A great way to increase the participation of your audience. The practical content marketing requires a little planning and anticipation. The ultimate goal is to publish something that not only informs and increase engagement but also persuades your audience to invest more in your brand. After the choice of the subject, it is the choice of the support which must occupy you. The most interesting and effective formula to explain what we sell for. The tutorials are also the best way to enter the video. YouTube channels are simple and allow us to link to the web and create links, as well as interact with the viewer. It is enough with domestic production, but it is very important to create a coherent script and add a good voiceover.
CONCEPTS OF MARKETING YOU MUST KNOW
Marketing strategy depends on many factors such as human resources, technology, economy, and several other factors. Also, Marketing strategy is changing rapidly every year, but the core concepts of marketing are still the same as they were before 50 years ago. According to Investopedia marketing refers to the activities of a company associated with buying, advertising, distributing, or selling a product or service. It is important to understand that marketing and selling are two very different ends of the business. Often people think about marketing as they were about selling. In simple terms, selling is to convert a product or service into cash, and marketing is to introduce one’s product or service so that buyers and sellers come together and a market is created. There is a general thumb rule of 5percent which says that companies should spend 5percent of their sales revenue on marketing. According to neuphoric.com small business administration in the US suggests spending 7 to 8 percent of your total revenue on marketing if you are doing less than 5 million dollars in sales and your net profit margin after all expenses is 10 to 12 percent. Marketing concepts are made keeping in mind the basic philosophy of a business to identify the needs of the customers and to fulfill them. In today’s world Philip Kotler the father of modern marketing was believed to give the word marketing, but the concept was first given by Adam Smith in his book The wealth of nations. The marketing budget can be seen as an expense or an investment, The good marketers however see the marketing budget as an investment. It is very important to plan out before you allocate the actual funds for marketing that where you’re going to spend all of this money. Here are some areas you have to think 1. Set marketing Goals 2. Identify different channels of marketing 3. Write down detail specific plans for each channel. Above is the sample marketing budget of a business to give you an idea of how a company plans its marketing budget. As we have mentioned above that the core concepts of marketing are not changed, so now let’s discuss these concepts. There are mainly 5 concepts of marketing. 1. Production concept 2. Product 3. Selling 4. Marketing concept 5. Societal marketing concept Let’s discuss each of them in detail 1. Production Concept Marketing… this term makes sense if a company wants to expand, or if a company wants to make it’s unique identity and presence in the market. And it seems a necessity after the industrial revolution. Before the industrial revolution, people manufacture goods themselves and therefore it is not possible to scale the process on a large scale, then in the early 1900s machines begin to manufacture goods and the process was scalable. Companies at that time which are using production concepts believe that people want products that are useful and affordable. Companies using the production concept wants to implement the idea of mass production. To reduce their costs and increase the supply, they believe in economies of scale i.e to reduce the per-unit cost of the good. The best example of a production concept when it was newly introduced is FORD motors. Henry Ford did make the best use of this concept at that time, he breaks the whole process of manufacturing a car which was a very difficult process to certain steps in an assembly line that install the engine, installs the wheels, etc. The production concept was to show the people that you can lower business costs via mass production. But now the production concept was like a past thing because it was seen later that when you are producing on a very large scale it is very difficult to maintain the quality of the goods and also to understand people’s behavior and choice are very important aspects of the game now. 2. Product Concept The product concept was based on the belief that people want products of higher quality and price don’t influence their decision. Companies that focus on the product concept focus on the quality of the product produced, they manufacture goods with high quality of raw material and are concerned that all the processes included in the manufacture of that should be done properly. The best example of product concept companies in today’s date is apple, apple focuses on the quality of product and customer satisfaction. Also, modern IT companies are the best example as they are always improving and updating their products, to give the best quality of services to their clients. 3. Selling Concept The production concept and product concept both focuses on producing but the selling concept focuses on the actual sales of the product. Selling concept focuses on every possibility regarding the selling of a product their main goal was neither the quality nor customer satisfaction they only focus on how they can increase their sales in the market. This concept has gain popularity in the 1930s at that time customer demands were already meeting but the companies started selling their products aggressively. Companies attempting to convince the customers to buy a product through personalized selling and advertisements. Although a company can sell their products through this concept, this can not be sustainable for a long period of time. This concept highlights that a customer would buy a product if a company is selling that product very aggressively. 4. Marketing Concept This is the concept that many of the companies in using these days as it is an effective way to build a strong customer base. Not only that marketing concept also helps in customer retention. According to an article in Hubspot 5% increase in customer, retention can increase company revenue by 25%-90%. Isn’t that a huge number, therefore customer retention is very important for a business and it can only be done by understanding the problems and requirements of a customer and solve them in an efficient way. Companies that follow marketing concept place
PERFORMANCE MARKETING FOR YOUR E-COMMERCE STORE
We at Viral Groww provide services of Social Media Marketing that includes content calendar planning, creation of graphical content, caption content for all graphics, research on the hashtags and “Facebook Ads for your business.” Our team do it all for your brand, in a very hassle-free manner that helps you to reach the audience over the web. Planning about FB Ads? Here are the list of a few things that we should keep in mind while running the Facebook Ads to get sales – The objective of the Facebook ads – We want to generate as many product views as possible at the initial stage and retarget those people. We would try to lower down the cost of “View content” (which is a product view in layman language) and try to increase the conversion rate of each step in the user flow (View Content >> Add to Cart >> Initiate Checkout >> Purchase). We will also allot a certain budget to increase the engagement on the posts of Facebook/Instagram but that will be a side thing with the only purpose to get a good appearance of Instagram posts. EXECUTION PLAN FOR FACEBOOK ADS Facebook Conversion Ads – For an Apparel Brand (Example) YOU MIGHT QUESTION HOW TO BUDGET THESE DIFFERENT ADS SETS? We use this budget pattern for almost all of our clients, and these proven methods have shown good results to our clients – THINGS YOU SHOULD NOT DO WHILE RUNNING FACEBOOK ADS THINGS TO REMEMBER WHILE RUNNING FACEBOOK ADS Get your Facebook ads planned and executed in such a seamless way with our experts on Facebook Marketing. Schedule a call now to know more.