Everyone wants traffic on their site and content writing is the best way to do that.
Your articles must rank high on Google because most of the traffic is on the top 10 pages of the Google search. To rank high you must understand well that how SEO works.
Also if you don’t want to do it yourself then there are content writing services in Delhi, New York, London all over the world you can contact them to write content for you.
Google indeed keeps changing its algorithm several times a month but still some SEO practices go well.
So let’s start.
SEARCH FOR KEYWORDS
Keyword selection is one of the most important tasks when it comes to SEO. If you have started a new website then it is difficult for you to rank high on short-tail keywords because the competition is very high for that keyword.
Let’s say for example SEO Services is the keyword you are trying to rank for as it is a short tail keyword and the volume searches are very high for this keyword and many of the sites are also trying to rank on this keyword.
You can also take help from content writing services, or from SEO content writing services they can help you in finding the right keywords to target for you.
Here the game is all about volume search of that keyword vs the SEO difficulty of that keyword so we need to optimize our keyword selection such that it has a good volume but SEO difficulty should be less.
See the volume for the word digital marketing is very good but the SEO difficulty is 58 which is too much difficult for a small website to rank higher on it.
So choose long-tail specific keywords that have good volume but their SEO difficulty is comparatively less.
If possible choose local specific long-tail keywords like Digital marketing in Delhi, digital marketing company in Delhi, or digital marketing agency in Delhi, or SEO services in Delhi.
Here you can see that volume for a digital marketing company in Delhi is good and also it’s SEO difficulty is 15 which is less means you can rank high on this keyword.
So you need to select a keyword such that its volume is a little high but the SEO difficulty is less. Then only your chances are high to rank on top pages if you’re a new website.
LEVERAGE YOUR TITLE TAG
Including your keyword in the title tag increases your chances to rank high in Google.
The closer you place it to the beginning of your heading, the chances are more for it to rank higher in Google’s searches.
In the above picture, you can see how important it is to place your keyword at the beginning of your heading, the pages which rank at the top understand this very well.
Top-ranked pages also try their best to keep the keyword in the h1 title tag this will also improve your ranking in Google searches.
INCLUDE THE KEYWORDS A FEW TIMES IN THE ARTICLE
Now here I don’t mean that you should just do stuffing of your keywords in the article, what I am trying to say is use your keyword creatively throughout the article and whenever you think you can use the keyword here just use it.
If you keep stuffing the keyword in the article it may give a wrong impression and Google is becoming smarter every day it is possible that it can find your article less useful because of stuffing the keyword so take care of this.
How many times you want to use the keyword in the article is totally up to you but use in such a way that it sounds natural and use at least once near the beginning of your article.
INCREASE LENGTH
According to sweor.com long-form content gets a higher ranking.
It is estimated that the average web page that ranks in the top ten of the search results in Google has at least 2000 words.
Long-form content is most liked by readers because it gives detailed information about the topic which helps users to more information about the subject matter.
Use images, facts, statistics, and graphs to give more information and it will also help in writing the long-form content.
If you are wondering how to write long-form content and also make it interesting then to get some idea you can also check some long-form content examples previously on that topic or you can check the article of some famous bloggers and check their blog how they are doing this.
But make sure your when you are writing long-form content that it doesn’t bore user and they would find that interesting also in looking because most of the users first see how it’s looking even before they start reading the article.
IMPROVE READABILITY
We have talked above that Google wants the length of the article long enough so that the reader would get all the relevant information on that topic.
But Google also cares about how easy it is to read that content. Make your content easy to read.
Write it in points, sub-headings, bullet points, etc.
Don’t write a chunk of paragraphs it doesn’t look good, and also users usually avoid reading the paragraphs. Also, don’t use too many font sizes is looks ugly.
Use dark and bright color in the text don’t use colors like light yellow it is very difficult to read the text written in these colors.
In the above image, you can see that the readability of the right side is looking better than the left side because they have used more subheadings.
So use headers and sub-headers adequately to segment your content. And highlight them to improve the readability of your text.
The most frequently asked question is how many images should one use in an article?
The answer to this question is to maintain the golden ratio.
Many studies claim that the golden ratio of image to words was around 1 image to 100 words.
And also many studies found that content with this ratio has the most amount of shares.
When you are inserting images in your content make sure you insert the images that give some value to the readers. For example, you can use infographics in your content, or some data-driven answer in graphs.
UPDATE FREQUENTLY
In this constantly changing world, everyone wants to be up to date. Google also wants to provide the most updated content to its users.
If you keep updating your articles, then it will improve your article ranks in Google, and also this is not a very difficult process.
In the above image, this article of sales copy was updated but Google shows that it is written only 7 days ago. This is also the advantage of updating your article.
This is the best way to keep your content fresh and updated, without making regular changes to it.