Schedule Your Free Consultation Call with Tushar Dey

If you have a monthly ad spend budget of more than ₹‎ 50,000/-, we will discuss your conversion goals and suggest strategies to double your sales.

Download a free copy of our complete guide on how to run profitable fb ads, and learn :

  • Fundamentally how the FB Ads Algorithm work?
  • Different components of the Meta Business Manager (tools).
  • What is campaign, ad set & ads?
  • What is targeting?
  • What is lookalike audience?
  • What is retargeting? 
  • How to do competitor research?
  • Which type of ads work the best (the 3E’s concept)?
  • Strategy that is use to manage 20Lacs+ per month Meta Ads Budget?
  • How to do troubleshooting your meta ads?
  • For entrepreneurs what are the things that you should keep in mind before giving access of your Meta Business Manager to other agencies?


We at Viral Groww provide services of Social Media Marketing that includes content calendar planning, creation of graphical content, caption content for all graphics, research on the hashtags and “Facebook Ads for your business.” Our team do it all for your brand, in a very hassle-free manner that helps you to reach the audience over the web.

Planning about FB Ads? Here are the list of a few things that we should keep in mind while running the Facebook Ads to get sales –

The objective of the Facebook ads –

We want to generate as many product views as possible at the initial stage and retarget those people. We would try to lower down the cost of “View content” (which is a product view in layman language) and try to increase the conversion rate of each step in the user flow (View Content >> Add to Cart >> Initiate Checkout >> Purchase). We will also allot a certain budget to increase the engagement on the posts of Facebook/Instagram but that will be a side thing with the only purpose to get a good appearance of Instagram posts.


Facebook Conversion Ads – For an Apparel Brand (Example)

  • Run 1 conversion campaign for Prospecting
    • Competition Targeting (Brands like Myntra, Bewakoof, Flipkart etc)
      • Run 3 creatives options
        • Top Products Carousel (7-8 Cards)
        • Offer Image
        • Offer Video (Less than 10seconds)
    • Interest-based targeting (Online shopping, Fashion, Etc.)
      • Run 3 creatives options
        • Top Products Carousel (7-8 Cards)
        • Offer Image
        • Offer Video (Less than 10seconds)
  • Run 1 Catalogue Sales campaign for Retargeting:
    • 1 AdSet
      • Targeting – View Content, Optimizing – Purchase. Keep the budget low in this as the target audience might not be huge so we don’t want to increase the frequency. Exclude purchasers audience from the targeting
        • Put Dynamic ads using the catalogue


We use this budget pattern for almost all of our clients, and these proven methods have shown good results to our clients –

  • Run 1 conversion campaigns for Prospecting (60% of the daily budget)
  • Run 1 Catalogue Sales campaign for Retargeting: (15% off the daily budget)
  • Run Post Engagement/Page likes campaigns (25% of the daily target)


  • Do not run traffic campaigns
    • Driving traffic to the website will not help us in any way. We want to make use of the FB algorithm and hence we would want to run Conversion campaigns for performance.
  • Do not promote multiple posts in 1 adset
  • Do not use regions in location targeting options. Always select States.
  • Do not tick on Expand the reach option


  • Use proper names for the Campaigns/Adsets/Ads to make them easy to review in future. Eg:
    • Campaign Name (Post engagement ): PostPromotion | *Date* | *First 3-4 words of the post*
    • Campaign Name (Conversion ): PRO | Conversion | *Date*
    • Campaign Name(Catalog Sales ): RTG | CatalogSales | 11/01/2021
    • Adset Name: FB/IG_Competition
    • Adset Name: FB/IG_Interest
    • Ad Name: IMG_15%OFF
    • Ad Name: VD_15%OFF
    • Ad Name: Carousel_15%OFF
    • Ad Name: Dynamic_15%OFF

Get your Facebook ads planned and executed in such a seamless way with our experts on Facebook Marketing. Schedule a call now to know more.

Leave a Reply

Your email address will not be published. Required fields are marked *

What’s your goal today?

1. Hire us to grow your company

We’ve helped 150+ companies to establish there digital presence. To discover how we can help grow your business:

  1. Have a look at our client stories, podcasts & video testimonials & read our blogs
  2. Learn about us, and our unique values, beliefs & quirks.
  3. Visit our service page to see what all services we offer.
  4. Schedule your FREE strategy session with one of our renowned experts.

2. Learn about what type of ads will work best for your product/services business?

In this E-book we have given the insights on the ads that have generated crores for the clients we work with and how you can do the same for your own business. 

Browse our youtube channel to checkout the useful tips & tools that you can implement for your own business.

3. Join our team

If you want to join our team then visit this career page

4. Contact us

We help businesses worldwide, so get in touch!