Vakaboom is a home cleaning brand offering products like multi-surface cleaning wipes, stain removers, limescale removers, and cleaning bundles designed for everyday use.

When Vakaboom partnered with us, the brand had just launched. The website was live and the products were ready, but there was no sales history, no ad data, and no customer insights. As a completely new brand, we had to build everything from scratch — from testing creatives and identifying the right audience to creating a profitable Meta Ads strategy.

The objective was to build a profitable customer acquisition system from the ground up while maintaining healthy advertising efficiency. Rather than chasing rapid, unsustainable growth, our goal was to create a scalable performance marketing engine capable of delivering consistent revenue.

To achieve sustainable growth, we followed a structured scaling approach:

Framework · Growth roadmap

The same 5-step growth roadmap — applied from a zero baseline this time, with no prior data to lean on.

First month: testing and gathering data

The first month was focused on testing and gathering data. Since Vakaboom was a completely new brand, we launched Meta Ads with no historical data or audience insights. We invested ₹22,000 in ad spend and generated ₹88,000 in revenue, achieving a 1.81X ROAS. More importantly, this testing phase helped us identify the best-performing creatives, audiences, and campaign structure — creating a strong foundation for profitable scaling in the following months.

Evidence · First month (May)

₹22,404 spent, 1.81X average ROAS — 17 campaigns tested to find the winners worth scaling.

Scaling — more revenue without losing efficiency

With winners identified, we scaled budgets on proven ad sets and cut everything underperforming.

Evidence · Scaling phase (July)

₹1,44,025 spent, 2.21X average ROAS — budget scaled on proven ad sets while underperformers were cut.

With winning creatives and audiences identified in the first month, we shifted our focus to scaling. Revenue more than doubled, reaching ₹2.93 Lakhs, while ROAS improved to 2.21X. Instead of sacrificing efficiency to increase sales, we scaled using proven campaign structures and data-backed optimizations, allowing both revenue and profitability to grow together.

Within just 75 days, Vakaboom transformed from a newly launched brand with zero sales history into a business generating over ₹3.5 Lakhs in monthly revenue.

Evidence · Revenue growth

Monthly sales reached ₹3,39,618 — up from ₹0 in the same month a year earlier, before the brand existed.

The journey began with ₹88,000 in revenue during the first month while achieving a 1.81X ROAS. As we identified winning creatives, audiences, and campaign structures, revenue scaled rapidly to ₹2.93 Lakhs in the second month. By the third month, Vakaboom crossed ₹3.5 Lakhs in revenue, all while maintaining an average ROAS of around 2.5X.