Ranking on Google Images for a 246K Search Volume Keyword & Driving 49K+ Organic Impressions
In highly competitive healthcare niches, ranking for broad keywords like “piles” is extremely difficult—especially for new or growing domains.
However, instead of relying only on traditional SEO methods, we leveraged a combined strategy of content + image optimization to capture visibility where most competitors were not focusing aggressively Google Images.
Within a short time frame, this approach helped Ccube Homeopathy achieve:
- 49,000+ impressions
- 56+ organic clicks
- Visibility for a 246K search volume keyword
All achieved purely through organic SEO, without any paid ads.
The Objective
The primary goal was to:
- Build strong organic visibility in the healthcare niche
- Target high-volume informational keywords
- Drive early-stage traffic through blog content
- Establish authority in conditions like piles, fissure, and fistula
Rather than chasing only direct rankings on Google Search, we focused on capturing additional traffic channels like Google Images.
The Challenge
Ranking for a keyword like “piles” comes with multiple challenges:
- High keyword difficulty (~80%)
- Strong competition from medical portals
- Low trust for newer domains
- Generic content often fails to rank
Additionally, most competitors were:
- Ignoring image optimization
- Using generic visuals without SEO structure
This created an opportunity.
Our Strategy
Instead of competing directly with large authority websites, we designed a multi-layered SEO strategy.
1. Content Built for Intent, Not Just Keywords
We created a detailed blog:
“What are Piles? Types, Causes & Stages Explained”
The content was designed to:
- Answer real user questions
- Simplify medical concepts
- Improve readability and engagement
- Cover multiple subtopics in one place
This helped improve topical relevance and dwell time.
2. Image SEO as a Core Strategy
This was the biggest differentiator.
We optimized every image with:
- Keyword-rich file names
- Proper ALT text
- Contextual placement inside the blog
- Relevant diagrams explaining conditions
Instead of treating images as design elements, we treated them as ranking assets.
3. Contextual Content + Visual Alignment
Each image was placed exactly where the topic was explained.
Example:
- Types of piles → diagram image
- Stages → visual representation
This increased:
- Content clarity
- User engagement
- Image relevance for Google
4. Internal Linking for Authority Flow
We strategically linked:
- Blog → treatment pages
- Blog → related conditions (fistula, fissure)
This helped:
- Distribute authority
- Improve crawlability
- Strengthen topical clusters
5. Strong Technical Foundation
We ensured:
- Fast loading speed
- Mobile optimization
- Clean URL structure
- Proper indexing
This allowed Google to efficiently crawl and rank both content and images.
Results
Within a short period of implementation, the results were clear:
- Keyword: “piles”
- Search Volume: 246,000/month
- Total Impressions: 49,000+
- Total Clicks: 56+
- Source: Google Images (Blog Domain)
Most importantly, the blog’s image started appearing in Google Images for a highly competitive keyword.
What This Actually Means
While clicks may seem modest at first, the 49K+ impressions indicate:
- Strong keyword relevance
- Growing domain trust
- High visibility in search ecosystem
This is an early signal that:
- The content is being recognized by Google
- Ranking potential will improve over time
- Traffic will compound as positions improve
For healthcare brands like Ccube Homeopathy, sustainable organic growth does not come from shortcuts. It comes from the right strategy, consistent execution, and intelligent optimization decisions. This case study demonstrates that even in highly competitive medical niches, meaningful visibility can be achieved faster by leveraging overlooked SEO channels such as Google Image Search alongside traditional content strategies.
If you want to rank for high-volume keywords, build organic traffic without relying on paid ads, and turn your blog into a long-term growth engine, a structured SEO system like this can help deliver measurable results.
I’m Tushar Dey, a digital marketing expert with a passion for Facebook advertising. Over the past 5 years, I’ve helped more than 100 companies create and manage successful Meta ad campaigns that achieve their business goals.
Lunch?
Maybe lunch is too soon, so instead, drop us
a line and we will be in touch!
- Building # 28, Office # 204, Veer Savarkar Block, Shakarpur Delhi 110092
- info@viralgroww.com
LET’S MAKE IT HAPPEN TOGETHER.
We champion transformation through Meta Ads, regardless of your project idea or goal.