Facebook is a popular platform for advertising, allowing businesses to reach a wide audience. One important guideline for advertisers is Facebook’s 20% text rule. While this rule has been relaxed in recent years, it’s still key to improving your ad’s performance. Let’s break down what the 20% rule is, why it matters, and how you can follow it to create better Facebook ads. What Is the Facebook 20% Text Rule? The 20% text rule was a guideline that limited the amount of text allowed on ad images to 20% of the total image area. If your ad image had too much text, Facebook would either limit its reach or reject it. This rule applied to all placements like News Feed and Stories. Although facebook stopped strictly enforcing this rule in 2020, ads with too much text still tend to perform worse. Ads that follow the spirit of the 20% rule are generally more effective at reaching a larger audience. Why Was the Rule Introduced? Facebook introduced this rule to improve the user experience. Ads with less text are visually more appealing and less intrusive. Facebook found that users engage more with ads that are clear and easy to digest, so they encouraged advertisers to focus on images rather than text-heavy ads. Is the 20% Rule Still Important? Even though the 20% rule is no longer strictly enforced, it’s still important. Facebook’s algorithm continues to favor ads with minimal text. Ads with too much text can lead to fewer impressions, lower engagement, and higher costs. By keeping text to a minimum, your ads are more likely to perform better and reach a larger audience at a lower cost. How to Follow the 20% Rule To create effective ads that respect the 20% guideline, here are some tips: Benefits of Following the 20% Rule Examples of Good Facebook Ads Conclusion Even though Facebook no longer strictly enforces the 20% text rule, keeping text to a minimum in your ads is still a smart strategy. Ads with fewer text elements tend to get better engagement, wider reach, and are more cost-efficient. By focusing on clear, simple visuals and minimizing text, you’ll create Facebook ads that perform better and help grow your business.If you want to learn more or need help setting up your next Meta Ads campaign,  feel free to reach out to one of the Best Ecommerce marketing agencies in india for expert advice.

Facebook Ads are a great way to grow your business, but if you don’t set them up correctly, they can waste money without giving you the results you want. Whether you’re just starting with Facebook Ads or have been running them for a while, it’s easy to make mistakes. In this blog, I’ll share five common mistakes I’ve seen and, most importantly, how you can avoid them to get better results from your campaigns. 1. Poor Audience Targeting One of the biggest mistakes advertisers make is not targeting the right audience. If your ads are shown to too many people or the wrong group, you’ll end up wasting your money. Facebook allows you to get really specific with your audience, but if you don’t use it correctly, your ads may be seen by people who aren’t interested in what you’re offering. How to Avoid It: When I first started, I used very broad audience targeting, and my ads didn’t perform well. Now, I use Facebook’s Audience Insights tool and Lookalike Audiences to make sure I’m reaching people who are similar to my best customers. By narrowing down your audience based on interests, behaviors, and demographics, you’ll make sure your ads are seen by the right people. Example:If you’re promoting a fitness program, targeting people who like “fitness” is too broad. Instead, target people who like specific fitness brands, follow fitness influencers, or have recently engaged with fitness-related content. 2. Ignoring Ad Creative Your ad’s creative—whether it’s an image, video, or text—is one of the most important parts of your campaign. I’ve seen ads with great targeting fail because the creative wasn’t strong enough to grab people’s attention. If your ad looks boring or low-quality, people will just scroll past it. How to Avoid It: I used to think any image would work for my Facebook Ads , but I’ve learned that high-quality visuals and engaging copy make a huge difference. Use clear, eye-catching images or videos that tell a story or connect with your audience emotionally. And don’t be afraid to test different creatives—sometimes a small change can make a big difference. Example:Instead of using a plain product image, try a lifestyle photo showing someone using your product, or create a short video that highlights its benefits. These types of Facebook Ads, tend to catch more attention and lead to better results. 3. Weak Call-to-Action (CTA) A weak or unclear call-to-action (CTA) can leave people confused about what to do next. I’ve seen ads that say “Click Here,” but that doesn’t give users a strong reason to take action. How to Avoid It: From my experience, a clear and strong CTA is essential. Use action-oriented phrases like “Shop Now,” “Sign Up Today,” or “Learn More” so users know exactly what to do. A good CTA can increase your click-through rate (CTR) and get more people to take the action you want. Example:If you’re running a sale, use a CTA like “Get 20% Off Today – Limited Time Only” to create urgency and encourage immediate action. 4. Lack of A/B Testing When I first started with Facebook Ads, I didn’t understand the importance of A/B testing. Running just one version of your ad means you don’t know which parts are working or which aren’t. Without testing, you miss opportunities to optimize your campaign for better performance. How to Avoid It: Now, I always run A/B tests. Try testing different elements like headlines, images, or targeting options, and see which performs best. Even if your ad seems perfect, testing different versions can help you find new ways to improve it. Example:If you’re unsure whether your audience prefers videos or images, create both types of ads and run them as a test. You’ll quickly see which one performs better and can then focus your budget on that type. 5. Overlooking Ad Metrics Another common mistake is focusing too much on vanity metrics like likes or reach, instead of tracking the metrics that really matter—like conversions or return on ad spend (ROAS). I’ve made this mistake before and learned that it can give you a false sense of how well your ads are doing. How to Avoid It: Track metrics that show how well your ads are contributing to your business goals. Focus on CTR, conversions, and ROAS to see whether your ads are actually making a profit. These metrics are more meaningful than just looking at how many people saw your ad or liked it. Example:If you’re running Facebook Ads for an online store, focus on how many people clicked on your ad and made a purchase, instead of how many likes your ad received. Conclusion Running Facebook Ads is more than just setting up a campaign and letting it run. By avoiding these common mistakes—poor targeting, weak creatives, unclear CTAs, not testing, and overlooking important metrics—you’ll get better results and improve your return on investment (ROI). Even small adjustments can make a big difference in your ad performance . If you need more tips or want expert help with your Facebook Ads, feel free to reach out to one of the Best Performance Marketing Agencies in India – Viral Groww. We’d be happy to help you optimize your campaigns for success!

Building Trust and Revenue for Dharishah Ayurveda with Scalable Facebook Ads The Client: Dharishah Ayurveda, led by CEO Naman Dhamija.  Background Dharishah Ayurveda, led by CEO Naman Dhamija, is a premium Ayurvedic brand dedicated to promoting natural wellness. With a product line that encompasses traditional Ayurvedic remedies, the brand is committed to offering safe, effective, and authentic solutions to its customers. The Challenge: Dharishah Ayurveda needed to elevate its performance marketing efforts in a challenging sector. The brand faced several key hurdles:  Building Consumer Trust: Customers need to be assured of the safety and effectiveness of the products to make informed purchasing decisions. Establishing this trust was critical for both initial conversions and long-term customer loyalty.  Regulatory Constraints: Advertising health products on social media platforms comes with stringent guidelines. Navigating these regulations while conveying the benefits of the products required meticulous planning and execution to ensure compliance without diluting the marketing message. Scalable Growth: The objective was to scale revenue through Facebook Ads while maintaining a healthy ROAS. This required balancing aggressive growth strategies with the need to uphold the brand’s authenticity and customer trust. Audience Engagement: Reaching and engaging a diverse audience, with varying levels of familiarity and skepticism about Ayurveda, required a tailored and educational marketing approach.   Sustainable Performance: While short-term sales growth was necessary, it was equally important to lay the foundation for long-term brand development and customer loyalty.   The Solution: Viral Groww tackled Dharishah Ayurveda’s challenges with a multi-phase, data-driven strategy, emphasizing trust-building, compliance, and scalable growth: Phase 1: Laying the Foundation (Jan-Mar 2022) Deep Product and Brand Immersion: The campaign started with a thorough immersion into Dharishah Ayurveda’s products and brand philosophy. The Viral Groww team worked closely with CEO Naman Dhamija to gain an in-depth understanding of the target audience, product benefits, and unique selling propositions. Initial Ad Spend: An initial investment of ₹3 lakhs was allocated to test different ad campaigns, focusing on audience segmentation, messaging, and creative formats. The goal was to gather data on customer behavior and identify the most effective strategies for driving engagement and conversions. Results: This phase successfully generated ₹8 lakhs in sales, establishing a positive ROAS and laying a solid foundation for further scaling.  Phase 2: Steady Growth (Apr-Jun 2022) Increased Ad Spend: Based on the learnings from Phase 1, the ad budget was increased to ₹4 lakhs. This phase focused on refining targeting and creative strategies to build stronger brand affinity and trust. Refined Strategies: The team developed targeted messaging that emphasized the authenticity, safety, and efficacy of the products. Testimonials, educational content, and transparent communication were key components, in addressing consumer concerns and building confidence. Results: The campaign maintained a consistent 2.5x ROAS, achieving strong sales growth and further solidifying the brand’s reputation in the market. Phase 3: Scaling Success (Jul-Dec 2022) Significant Investment: With proven strategies in place, the ad spend was increased to ₹9.5 lakhs by year-end.   Continuous Optimization: Campaigns were optimized based on real-time data and consumer feedback. Dynamic creatives and personalized messaging helped maintain high engagement and conversion rates, even with the increased budget. Results: The brand achieved consistent 2.5x+ revenue, exceeding initial performance benchmarks. Ongoing Partnership: The partnership between Viral Groww and Dharishah Ayurveda has evolved into a collaborative relationship centered on continuous learning and experimentation. Both teams are committed to exploring new opportunities and pushing the boundaries in the high-risk Ayurveda market, ensuring sustained growth and innovation. Key Results: Consistent ROAS: Maintained a 2.5x+ ROAS throughout all campaign phases, demonstrating the effectiveness of the trust-based, data-driven approach. Enhanced Brand Trust: Developed strong consumer trust through targeted messaging, educational content, and a customer-centric approach. Deeper Market Understanding: The collaborative learning process provided valuable insights into the challenges and opportunities in the Ayurveda market, enabling more effective and nuanced marketing strategies. What our client had to say! How You Can Do This for Your Brand Ready to elevate your brand’s performance with a data-driven, trust-focused approach to Facebook Ads? Whether you’re in a sensitive industry like health and wellness or any other competitive market, our proven strategies can help you build lasting customer relationships while driving sustainable growth. Contact us today to learn how we can tailor a custom solution for your business and help you achieve exceptional results, just like Dharishah Ayurveda. Data as of 29th Dec 2023

Everyone wants traffic on their site and content writing is the best way to do that. Your articles must rank high on Google because most of the traffic is on the top 10 pages of the Google search. To rank high you must understand well that how SEO works. Also if you don’t want to do it yourself then there are content writing services in Delhi, New York, London all over the world you can contact them to write content for you. Google indeed keeps changing its algorithm several times a month but still some SEO practices go well. So let’s start. SEARCH FOR KEYWORDS Keyword selection is one of the most important tasks when it comes to SEO. If you have started a new website then it is difficult for you to rank high on short-tail keywords because the competition is very high for that keyword. Let’s say for example SEO Services is the keyword you are trying to rank for as it is a short tail keyword and the volume searches are very high for this keyword and many of the sites are also trying to rank on this keyword. You can also take help from content writing services, or from SEO content writing services they can help you in finding the right keywords to target for you. Here the game is all about volume search of that keyword vs the SEO difficulty of that keyword so we need to optimize our keyword selection such that it has a good volume but SEO difficulty should be less. See the volume for the word digital marketing is very good but the SEO difficulty is 58 which is too much difficult for a small website to rank higher on it. So choose long-tail specific keywords that have good volume but their SEO difficulty is comparatively less. If possible choose local specific long-tail keywords like Digital marketing in Delhi, digital marketing company in Delhi, or digital marketing agency in Delhi, or SEO services in Delhi. Here you can see that volume for a digital marketing company in Delhi is good and also it’s SEO difficulty is 15 which is less means you can rank high on this keyword. So you need to select a keyword such that its volume is a little high but the SEO difficulty is less. Then only your chances are high to rank on top pages if you’re a new website. LEVERAGE YOUR TITLE TAG Including your keyword in the title tag increases your chances to rank high in Google. The closer you place it to the beginning of your heading, the chances are more for it to rank higher in Google’s searches. In the above picture, you can see how important it is to place your keyword at the beginning of your heading, the pages which rank at the top understand this very well. Top-ranked pages also try their best to keep the keyword in the h1 title tag this will also improve your ranking in Google searches. INCLUDE THE KEYWORDS A FEW TIMES IN THE ARTICLE Now here I don’t mean that you should just do stuffing of your keywords in the article, what I am trying to say is use your keyword creatively throughout the article and whenever you think you can use the keyword here just use it. If you keep stuffing the keyword in the article it may give a wrong impression and Google is becoming smarter every day it is possible that it can find your article less useful because of stuffing the keyword so take care of this. How many times you want to use the keyword in the article is totally up to you but use in such a way that it sounds natural and use at least once near the beginning of your article. INCREASE LENGTH According to sweor.com long-form content gets a higher ranking.  It is estimated that the average web page that ranks in the top ten of the search results in Google has at least 2000 words. Long-form content is most liked by readers because it gives detailed information about the topic which helps users to more information about the subject matter. Use images, facts, statistics, and graphs to give more information and it will also help in writing the long-form content. If you are wondering how to write long-form content and also make it interesting then to get some idea you can also check some long-form content examples previously on that topic or you can check the article of some famous bloggers and check their blog how they are doing this. But make sure your when you are writing long-form content that it doesn’t bore user and they would find that interesting also in looking because most of the users first see how it’s looking even before they start reading the article. IMPROVE READABILITY We have talked above that Google wants the length of the article long enough so that the reader would get all the relevant information on that topic. But Google also cares about how easy it is to read that content. Make your content easy to read. Write it in points, sub-headings, bullet points, etc. Don’t write a chunk of paragraphs it doesn’t look good, and also users usually avoid reading the paragraphs. Also, don’t use too many font sizes is looks ugly. Use dark and bright color in the text don’t use colors like light yellow it is very difficult to read the text written in these colors. In the above image, you can see that the readability of the right side is looking better than the left side because they have used more subheadings. So use headers and sub-headers adequately to segment your content. And highlight them to improve the readability of your text. The most frequently asked question is how many images should one use in an article? The answer to this question is to maintain the golden ratio. Many studies claim that the golden ratio of image to

As part of an effective marketing strategy, social media has become essential. Both to acquire qualified traffic (to transform into prospects, then into customers) and to take care of your digital notoriety. However, such a strategy must be based on an essential pillar but too often underestimated: content. But how to create this content that will attract the attention of your audiences and cause their engagement? Quizzes, calculators, personality tests, mini-diagnostics, recommendations, interactive infographics, etc. The formats are beginning to flourish and expand. They involve much more the person who discovers them, but also allow much greater recovery of data. When we talk about editorial SEO, the goal is not to create content for search engines, but for the people who use them. When creating your practical content, first focus entirely on your audience, their needs, their frustrations, their expectations, their aspirations, etc. When you start thinking like your audience, your content immediately becomes an engaging and informative device. In content marketing, finding the right subject is sometimes a real challenge. Before diving into creating practical content, it’s best to start looking for the right direction. Don’t settle for passive research or trend analysis, also use interactive devices: use surveys and quizzes via social media or on your website. A great way to increase the participation of your audience. The practical content marketing requires a little planning and anticipation. The ultimate goal is to publish something that not only informs and increase engagement but also persuades your audience to invest more in your brand. After the choice of the subject, it is the choice of the support which must occupy you. The most interesting and effective formula to explain what we sell for. The tutorials are also the best way to enter the video. YouTube channels are simple and allow us to link to the web and create links, as well as interact with the viewer. It is enough with domestic production, but it is very important to create a coherent script and add a good voiceover.