How We Reduced CPR by 39% in 30 Days for a Healing & Transformation Program

Niche: Healing, Emotional Wellness & Spiritual Transformation
Objective: Paid Webinar Registrations
Core Metric: CPR (Cost Per Registration)

September: The Starting Point

We onboarded the client in September, starting with:

• ₹1,00,000 spend
• ~₹450 CPR
• Limited creative angles
• No structured testing
• No clarity on what messaging truly converts

This month gave us baseline numbers and initial funnel performance.

October: The “Testing Month” That Looked Costly but Changed Everything

October wasn’t meant for scaling. It was meant for finding what works.

What Happened in October

• ₹1.4 Lakhs spent
• CPR temporarily increased to ₹625 (expected during testing)
• We tested 10+ emotional angles across healing, transformation, meditation resistance, chakras, inner awakening, purpose discovery, etc.
• Each adset had only 1 creative to isolate what was actually working.

What We Discovered (Real Insights From the Testing Phase)

Looking at the performance table:

Winners (CPR under ₹800)

• Life Purpose / Life Cause themes
• Chakra-based transformation
• Holistic awakening messaging

Cut Immediately (CPR ₹1,200–₹1,700+)

• “Reset mind” themes
• Guru-related messaging
• Heavy conceptual copy
• Over-spiritual tone creatives

Why October Was Successful (Even With Higher CPR)

Because it gave us:

• Winning angles
• Losing angles
• Ideal audience age groups
• Best-performing states
• Emotional triggers with highest purchase intent
• The right creative structure for scaling
• The exact CPL range Meta rewards in this niche

November: CPR Down by 39% + Scaling Starts

Armed with October’s insights, we built a tight, data-backed system.

What Changed in November

• Only the top 2 angles were scaled
• All weak-performing adsets were cut
• We moved to broad ASC-style campaigns (aligned with Meta’s Andromeda update)
• Creative count reduced to only winning formats
• Budgets were increased only after 7-day stability

November Results

• ₹1.4 Lakhs spent
• CPR went from ₹625 → ₹380
• Lead quality increased significantly
• Webinar attendance improved
• Funnel became ready for 2–3× scaling

This is exactly what a good optimisation cycle looks like:
➡️ Month 1: Baseline
➡️ Month 2: Testing
➡️ Month 3: Scale

3-Month Performance Summary

Net Result:

• CPR dropped by 39%
• Lead quality improved
• Funnel became scalable
• Top emotional angles discovered
• Clear roadmap for ₹3–₹5L monthly scaling
  

Want the Same System for Your Healing / Coaching / Spiritual Brand?

I can personally review:

• Your current CPR
• Your winning & losing ad angles
• The creative formats Meta rewards in your niche
• Your first 30-day scaling plan

Book a Free 15-Min Strategy Call