How We Helped Five Elements Center 10X Their Paid Webinar Growth with Meta Ads
Client Background
Five Elements Center is a wellness and healing space located in Gurgaon, led by Mr. Yash Pal — an expert with years of experience in healing, emotional well-being, and spiritual transformation. His work combines powerful tools like Reiki, chakra healing, sound therapy, and more, aimed at helping people overcome depression, anxiety, and mental blocks.
With a long list of credentials and a deep-rooted passion for helping people, Mr. Yash built a strong offline presence. However, he wanted to scale his impact through digital — particularly by hosting online webinars that introduce his deeper transformational programs.
The Starting Point
When we connected with Mr. Yash in July 2024, he was already working with another agency but wasn’t satisfied with the results. They were generating leads, but the quality was inconsistent, and the scaling was limited.
His funnel was built around free webinars, where he provided immense value to the attendees and gently led them toward his paid healing courses or consultations.
While the content of the webinar was powerful, we noticed one major problem: it was free.
The Problem with Free
We quickly identified that free webinars often attract people who aren’t serious. Many register but never show up. Even those who attend don’t always value the experience the way it deserves.
That’s when we suggested a simple shift:
Start charging a nominal fee — ₹99 or ₹199 — for the webinar registration.
This small price point filters out casual participants and brings in people who are genuinely interested in personal transformation.
The Turnaround Begins
We launched Meta Ads focused on paid webinar registrations. The messaging highlighted the benefits of attending the session, shared a glimpse of Mr. Yash’s credentials, and reassured people of the value they’d receive for just ₹99 or ₹199.
This wasn’t just about getting clicks — it was about bringing in the right kind of audience.
In June, before we joined, the numbers were limited and stagnant.
But by July, after we took over the campaigns, things changed.
Consistent Growth and Scalable Results
We started running campaigns consistently across key audience segments and saw registrations rise steadily.
- We were getting 100–120 registrations per webinar across all campaigns.
- The quality of participants improved because they had paid to attend and were more engaged.
- Mr. Yash was able to connect deeply with attendees and offer his premium services to those who resonated with his approach.
More importantly, this became a repeatable funnel — every webinar became a strong lead magnet, converting interested attendees into long-term clients.
Final Outcome
- Shifted from free to paid webinars, improving audience quality
- Delivered consistent webinar registrations with a nominal ad budget
- Created a scalable and repeatable ad system for future events
- Helped Mr. Yash reach a wider and more serious audience
- Freed the client from worrying about lead quality or ad performance
Conclusion
For experts like Mr. Yash who have deep knowledge but limited marketing bandwidth, the right funnel combined with the right strategy can change everything.
We didn’t reinvent his offering — we simply positioned it better, filtered the right audience, and let his expertise do the rest.
If you’re a coach, healer, or wellness expert looking to grow your digital presence and generate serious leads — we can help you build a system just like this. Let’s talk.
I’m Tushar Dey, a digital marketing expert with a passion for Facebook advertising. Over the past 5 years, I’ve helped more than 100 companies create and manage successful Meta ad campaigns that achieve their business goals.
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