How We Helped Dr. Rashmi Generate 1300+ Leads in 5 Months with Meta Ads & SEO
Client Background
Dr. Rashmi is a highly experienced and reputed homeopathy doctor based in Delhi, with over 25 years of practice. Her clinic specializes in treating piles, fissure, and fistula using homeopathic methods. Over the years, she built a loyal patient base purely through word of mouth and walk-ins.
But with time, competition has grown in every sector — even in the healthcare segment. Today, being a good doctor isn’t enough. You also need to be visible online.
Most doctors, including Dr. Rashmi, aren’t marketers. They don’t understand concepts like sales funnels, Meta Ads, or SEO. Their sole focus remains on curing their patients — which is exactly how it should be.
We partnered with Dr. Rashmi in November 2024, with a plan to first improve her online presence through SEO, and later expand into Meta Ads for broader lead generation.
Phase 1: Building the SEO Foundation
We started by optimizing Dr. Rashmi’s website for search engines, targeting relevant keywords in the homeopathy space. Some of the primary keywords we worked on included:
- Best Homeopathy doctor in Delhi
- Best fissure treatment in Delhi through homeopath
- Homeopathic cure for fistula
We created optimized content, improved on-page SEO, built backlinks, and worked on Google Business Profile optimization to drive local search visibility.
The results were promising. Within 2-3 months, Dr. Rashmi started ranking on top positions for several niche keywords. This helped bring a steady stream of organic traffic and calls.
But in this case study, we want to highlight the lead generation success through Meta Ads, which we began in the next phase.
Phase 2: Meta Ads for Lead Generation (Started in December 2024)
Once we had a strong SEO base, we moved towards paid campaigns to speed up the lead generation process.
We used our tested Meta Ads framework built specifically for service businesses in healthcare.
Here’s how the framework works:
- We create separate ad sets based on the ideal customer personas (for example: men above 40, working professionals, etc.).
- Each ad set is assigned a unique keyword focus, like “piles treatment,” “fistula cure,” or “homeopathy for fissure.”
- The same creative assets (videos/images) are used across all ad sets so we can measure performance purely based on targeting.
- The budget per ad set is always 2X the estimated cost per lead (CPL). For our campaign, we assumed a CPL of ₹125, so we began with ₹250 per ad set per day.
This strategy gave us clean data on which keyword and persona combination worked best.
First Month Results:
- Total Leads Generated: 315
- We monitored ads daily and worked closely with Dr. Rashmi’s team to review follow-up performance.
The clinic’s internal team, though initially unfamiliar with outbound calling, adapted quickly. Their coordination and willingness to work on every lead was commendable.
For the first time, they were doing structured follow-ups instead of relying only on inbound calls — and it worked.
Phase 3: Optimization and Scaling
With regular feedback from Dr. Rashmi’s clinic, we optimized the campaign continuously.
- We requested and launched more video-based creatives, especially educational videos where Dr. Rashmi explained symptoms, causes, and homeopathic treatment of piles, fissure, and fistula.
- These videos helped build trust and credibility with prospective patients.
- We used 7-day and 3-day performance windows to analyze which ads were working and made adjustments to audience, placement, and creatives accordingly.
As the weeks progressed, CPLs started reducing and lead quality improved.
Understanding Key Metrics
CPL (Cost Per Lead):
This is the average amount spent to get one lead (a person who fills out the form).
CPQL (Cost Per Qualified Lead):
A qualified lead is someone who:
- Picks up the call
- Shows interest in getting treatment
So CPQL helps us measure not just lead volume, but lead quality.
For example, if we generated 100 leads at ₹125 CPL, but only 50 were genuinely looking for help, the CPQL would be ₹250.
This distinction is important because many leads don’t always convert into consultations — especially in healthcare.
Final Outcome
In just 5 months, we turned the entire system into a profitable engine:
- The clinic built a solid lead pipeline of people genuinely interested in treatment.
- Dr. Rashmi’s team got comfortable with outbound follow-ups and tracking.
- Video-based ads became a long-term brand asset, educating and building trust.
We consistently maintained a healthy CPL while improving the quality of leads.
Conclusion
Doctors don’t need to become marketers. But in today’s digital-first world, even the best practitioners need to stand out online.
With a combination of SEO and Meta Ads, and a team that was open to change, we helped Dr. Rashmi not only compete — but thrive — in a highly competitive medical segment.
This approach is now a repeatable system that can help other clinics in niche domains grow their reach and patient base.
Would you like to build a similar lead generation funnel for your clinic or healthcare business?
I’m Tushar Dey, a digital marketing expert with a passion for Facebook advertising. Over the past 5 years, I’ve helped more than 100 companies create and manage successful Meta ad campaigns that achieve their business goals.
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