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How We 2.5X’d Organic Traffic for SUYU India in Just 5 Months by Following Our White Hat SEO Framework

Client Background

SUYU India was born with a clear vision—to bring superfood-powered skincare into the Indian market. Co-founded with a deep belief in sustainability, transparency, and the power of nature, SUYU blends ancient ingredients like reishi, chaga, carrot seed oil, and astaxanthin into modern skincare formulations. Every product is crafted with care, with an emphasis on skin health, clean beauty, and conscious self-care.

Despite their beautifully designed website, unique product formulations, and a strong brand voice—SUYU India struggled with organic discoverability.

That’s when they came to Viral Groww.

The Story

When the founders of SUYU approached us, they were already investing in quality—product quality, branding, and visual storytelling. But they were missing one key element: predictable, scalable organic growth.

Their core issues?

  • Low organic traffic

  • No presence on high-intent skincare keywords

  • Product pages buried in Google’s search results

  • No structured content or SEO strategy

We got onboarded in November 2024, and just like we do with every client, we followed our proven 5-Phase White Hat SEO Framework.

Phase 1 – In-Depth Site Audit

We kicked things off with our comprehensive SEO audit. This is where we uncover all the technical and strategic roadblocks standing in the way of growth.

For SUYU India, the audit included:

  • Domain Overview

  • Technical Issues Identification (broken links, crawl issues, speed, etc.)

  • Ranking Keywords Check

  • Website Authority Analysis

  • Backlink Audit

  • Meta Title & Description Evaluation

  • Product Page Structure Check

We also collected detailed business insights like:

  • Best-selling SKUs

  • Customer demographics

  • Niche trends

  • Competitive benchmarks

This helped us tailor a keyword and content strategy aligned with SUYU’s unique positioning in the skincare market.

Phase 2 – On-Page Optimization

Led by our SEO Experts Surojit Bera and Arjun Rawat, we implemented critical on-page changes across the site.

Here’s our strict checklist we followed:

  • Meta Titles & Descriptions

  • H1-H6 Tags

  • Alt Tags for All Images

  • Internal Linking Between Products & Blogs

  • Robots.txt and XML Sitemap Setup

  • Schema Markup for Products

  • Mobile Responsiveness Fixes

  • Keyword Mapping Across All Key Pages

  • Google Search Console & Analytics Integration

These optimizations made sure Google could crawl and rank SUYU’s pages easily—and more importantly, match the right page to the right user query.

Phase 3 – Blog Content Posting

Here’s where we started generating momentum.

We built a cluster-based blog strategy using long-tail, purchase-intent, and awareness-stage keywords that matched SUYU’s customer journey.

Sample topics we wrote and optimized:

  • “Best Serums for Hyperpigmentation in India”

  • “Why Carrot Seed Oil Is a Natural Sunscreen Hero”

  • “Top Superfood Ingredients for Glowing Skin”

  • “Dark Spot Removal Serums That Actually Work”

Each blog was optimized for SEO and linked back to SUYU’s products. This helped us push both topical authority and product discovery.

Phase 4 – Ethical Off-Page SEO

We focused on building contextual, white-hat backlinks to boost domain authority and organic rankings.

Here’s how:

  • Guest Blogging on Beauty & Wellness Sites

  • Niche Directory Submissions

  • Contextual Anchor Text Linking

  • Web 2.0 Submissions

  • Image & Video Submissions

  • Handwritten Classified and Article Submissions

No spammy tactics. All backlinks were relevant, high-quality, and SEO-compliant.

Phase 5 – Reporting

We don’t believe in set-it-and-forget-it SEO.

Every month, we shared a detailed report with SUYU’s team that included:

  • Google Search Console data
  • Keyword Position Changes
  • Impressions vs Click Growth
  • Blog 
  • Backlink

With this transparent reporting and collaborative approach, we kept refining our strategies month over month.

Results:

Conclusion

If you’re in the skincare or beauty space, SEO can build a strong, long-term acquisition engine—especially when ads become expensive or restricted.

With the right keyword strategy, conversion-focused content, and ethical SEO practices, your brand can scale just like SUYU India did.

Want the same results? Book a call with us today!

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Tushar dey
Tushar Dey

I’m Tushar Dey, a digital marketing expert with a passion for Facebook advertising. Over the past 5 years, I’ve helped more than 100 companies create and manage successful Meta ad campaigns that achieve their business goals.

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Founder, Viral Groww

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