From ₹99 Webinar to Profit: How Popstation Cracked the Code with Meta Ads

Creative Testing Using ABO Setup

The first task was to identify the winning creative out of the three ad videos provided by Popstation.
To do this, we used the ABO (Ad Budget Optimization) method.

Broad Creative Testing (BCT) Method – Our Setup

In this method, we followed a structured approach:

• Created a Sales Campaign.
  
• Inside the campaign, we set up broad audience ad sets.
  
• Each ad set had only one video creative linked to the same landing page.
  This ensured clean performance tracking and helped us understand which video resonated best.
  

For example: Sales Campaign > 3 Ad Sets (One per video) > Same Landing Page

 Testing Timeline

• We ran the ads for 3–4 days.
  
  
• Within this short span, we could clearly identify the winning creative based on:
  
  
  • Lowest Cost Per Lead (CPL)
    
    
  • Highest engagement
    
    
  • Best conversion rate on the landing page
    
    

For example: Ad performance with CPL comparison or Meta Ads Manager screenshot showing clear winner

 Scaling with the Winning Creative

Once the best-performing video was identified:

• We launched new campaigns focused on scaling the results.
  
• Continued targeting broad audiences while keeping other variables constant.
  
• Maintained the same CPL during this phase.