Introduction: Performance Marketing in the Luxury Gifting Space
In the evolving digital commerce landscape, luxury and handcrafted brands require a performance marketing approach that balances aesthetics, storytelling, and measurable growth. Unlike mass-market products, premium gifting brands operate in a niche where brand perception, trust, and visibility play a critical role in conversions.
Viral Groww, a results-driven performance marketing company, partners with emerging and established D2C brands to deliver scalable digital growth through data-backed strategies. As the performance marketing company for Lachi, Viral Groww supports the brand’s digital expansion using a multi-channel performance framework that includes SEO, Google Ads, and Meta Ads.
This long-form case study explores how Viral Groww enables Lachi to grow its online presence and reach high-intent customers while maintaining its premium brand positioning.
About Viral Groww: A Performance Marketing Company Focused on Scalable Growth
Viral Groww is a performance marketing company that helps D2C and lifestyle brands achieve sustainable growth through paid media and organic visibility strategies. The agency is known for combining creative execution with analytical precision.
Viral Groww’s core performance marketing services include:
- Search Engine Optimisation (SEO)
- Google Ads (Search, Display & Shopping)
- Meta Ads (Facebook & Instagram)
- Funnel-based performance strategy
- Conversion-focused optimisation
Rather than relying on isolated tactics, Viral Groww builds integrated performance marketing ecosystems tailored to each brand’s goals.
About Lachi: A Luxury Gifting and Stationery Brand
Lachi is a premium Indian brand specialising in luxury gifting, personalised stationery, and handcrafted paper products. Known for its elegant designs, artisanal craftsmanship, and bespoke offerings, Lachi caters to customers who value thoughtfulness and exclusivity.
The brand operates in a competitive space where visibility, storytelling, and customer experience are equally important. As Lachi scaled its digital operations, it required a performance marketing partner capable of driving traffic, conversions, and long-term brand authority.
This led to its partnership with Viral Groww as its performance marketing company.
Why Lachi Chose Viral Groww as Its Performance Marketing Company
The luxury gifting segment presents unique challenges:
- Highly competitive search landscape
- Seasonal demand spikes (festivals, weddings, corporate gifting)
- Need for premium brand perception
- High intent but niche audiences
Lachi partnered with Viral Groww to implement a full-funnel performance marketing strategy that integrates SEO, Google Ads, and Meta Ads — ensuring visibility at every stage of the customer journey.
As the performance marketing company for Lachi, Viral Groww focuses on:
- Discoverability through search
- Paid acquisition through ads
- Sustained brand visibility
- Conversion-led growth
SEO Strategy for Lachi
Building Organic Visibility for a Luxury Brand
SEO plays a critical role in Lachi’s long-term digital growth. Viral Groww works on strengthening Lachi’s organic presence across high-intent keywords related to luxury gifting and stationery.
Key SEO focus areas include:
- Keyword research aligned with gifting intent
- Optimisation of category and product pages
- Content-led SEO through blogs and guides
- Technical SEO for performance and crawlability
By targeting both transactional and informational keywords, SEO helps Lachi attract users who are actively searching for premium gifting solutions.
Content and Authority Building
As part of SEO efforts, Viral Groww supports Lachi with content strategies that:
- Educate users about gifting trends
- Highlight the value of personalised stationery
- Build topical authority in the luxury gifting space
This content-driven SEO approach ensures consistent organic traffic growth and improves brand credibility.
Google Ads Strategy for Lachi
Capturing High-Intent Search Demand
Google Ads play a vital role in capturing users with immediate purchase intent. As Lachi’s performance marketing company, Viral Groww manages Google Ads campaigns focused on:
- Search ads for high-intent keywords
- Shopping ads for product visibility
- Seasonal and festive campaigns
Google Ads allow Lachi to appear prominently when customers search for luxury gifts, personalised stationery, and festive gifting solutions.
Performance-Focused Campaign Structure
Viral Groww structures Google Ads campaigns with:
- Intent-based keyword targeting
- Optimised ad copy aligned with brand tone
- Landing pages focused on conversions
- Continuous bid and budget optimisation
This ensures efficient acquisition while maintaining a premium brand experience.
Meta Ads Strategy for Lachi
Storytelling and Discovery on Social Platforms
Meta Ads (Facebook & Instagram) are central to Lachi’s brand discovery and engagement strategy. Viral Groww designs Meta Ads campaigns that showcase:
- Product aesthetics
- Craftsmanship and details
- Seasonal gifting inspiration
Meta Ads help Lachi reach new audiences and nurture interest through visually rich storytelling.
Funnel-Based Meta Ads Execution
As the performance marketing company for Lachi, Viral Groww implements a structured funnel:
Top of Funnel (Awareness):
- Introducing Lachi to new audiences
- Highlighting luxury and craftsmanship
Middle of Funnel (Consideration):
- Retargeting engaged users
- Showcasing collections and use cases
Bottom of Funnel (Conversion):
- Driving purchases through high-intent ads
- Optimising for conversions and ROAS
This ensures a balanced mix of reach, engagement, and sales.
Integrated Performance Marketing Approach
What sets Viral Groww apart as a performance marketing company is its integrated execution. For Lachi, SEO, Google Ads, and Meta Ads work together to:
- Increase brand discoverability
- Capture demand across platforms
- Support seasonal spikes
- Build long-term digital equity
This multi-channel approach ensures Lachi is visible wherever customers search or browse.
Data-Driven Optimisation and Reporting
Performance marketing relies on continuous optimisation. Viral Groww tracks and analyses:
- Traffic quality
- Conversion behaviour
- Channel performance
- Cost efficiency
Insights from one channel are used to improve others, creating a feedback loop for better results.
Impact of Performance Marketing for Lachi
Through a structured performance marketing strategy, Viral Groww supports Lachi in:
- Strengthening online visibility
- Driving qualified traffic
- Increasing conversions during key seasons
- Building sustainable digital growth
The focus remains on quality growth aligned with brand values.
Why Performance Marketing Is Essential for Luxury Gifting Brands
Luxury gifting brands like Lachi benefit from performance marketing because it:
- Reaches niche, high-intent audiences
- Supports premium brand storytelling
- Enables precise targeting
- Delivers measurable outcomes
A strong performance marketing company ensures growth without diluting brand identity.
Viral Groww’s Performance Marketing Philosophy
Viral Groww believes that performance marketing should:
- Be data-backed
- Be brand-safe
- Be scalable
- Deliver long-term value
This philosophy guides its partnership with Lachi.
Conclusion: Viral Groww as the Performance Marketing Company for Lachi
The partnership between Viral Groww and Lachi demonstrates how integrated performance marketing can drive growth for premium brands. As the performance marketing company for Lachi, Viral Groww leverages SEO, Google Ads, and Meta Ads to build visibility, engagement, and conversions.
In a competitive luxury gifting market, such a performance-led approach enables brands like Lachi to grow with confidence.
About Viral Groww
Viral Groww is a performance marketing company helping D2C and lifestyle brands scale through SEO, Google Ads, and Meta Ads. With a results-driven mindset and strategic execution, Viral Groww delivers sustainable digital growth.
