Most D2C brands start strong.
They launch, run some ads, and grow to ₹2–5 lakh per month in revenue.
But then… they hit a wall.
No matter how much money they pour into ads, sales stop growing.
ROAS drops.
They start questioning the product, the platform, or even the market.
That’s exactly where Dharishah Ayurveda was stuck when they came to us.
At the time, they were doing around ₹2 lakh/month.
Great branding, a proven product, and decent Meta ad performance.
But they had hit a ceiling — and didn’t know how to scale beyond it.
Fast forward 12 months:
Dharishah is now doing ₹50 lakh/month in sales.
And we didn’t get there by doing “more of the same.”
We built a Facebook ad funnel that did three key things:
- Converted cold traffic effectively
- Scaled with control
- Created a backend system that retained customers
Let’s break it down so you can apply the same to your brand.
Step 1: Build a Facebook Funnel That Converts Cold Traffic
Most brands run random ads.
One day it’s a discount banner, next day it’s a lifestyle photo, and maybe next week, a reel.
There’s no structure, no strategy.
We did the opposite.
We designed a full-funnel Facebook campaign aimed at cold audiences who had never heard of Dharishah Ayurveda before.
Instead of trying to “sell” from the first touchpoint, we focused on building trust.
What the cold ads included:
- Real customer stories: Written testimonials that felt personal and believable
- Before-and-after images: These provided visual proof of the transformation
- User-generated content (UGC): Short videos where customers talked about their experience
The goal was to stop the scroll and build trust immediately.
Our ads didn’t scream “buy now.”
They showed real people getting real results.
Once people engaged with the cold ads, we used warm retargeting ads to nudge them toward a purchase — without pressure.
Step 2: Test Creatives Aggressively, Scale Carefully
Most businesses either:
- Stick with 2–3 creatives forever and hope they work
- Or they throw money at 20 ads with no testing strategy
We found the middle ground:
We tested a large volume of creatives — but with control.
Each month, we tested 25+ creatives in small ad sets.
We monitored performance daily using key metrics:
- CTR (Click Through Rate)
- Thumbstop ratio
- Cost per add to cart
- Revenue per session
If a creative showed promise, we let it run for 3 days.
Only after validating the performance, we increased the budget — and even then, only by 20% at a time.
This controlled approach helped us:
- Avoid creative fatigue
- Lower our CAC (Customer Acquisition Cost)
- Maintain a stable ROAS even at higher spend
Most importantly, we didn’t get emotionally attached to any ad.
The decision to scale or kill was always backed by data.
Step 3: Fix the Backend for Retention and Repeat Purchases
Scaling doesn’t just depend on ads.
It depends on what happens after the sale.
Dharishah Ayurveda had one major advantage:
The founder cared deeply about customer experience.
Here’s how we helped strengthen the backend system:
1. Verified WhatsApp Flows
We helped set up automated yet personal follow-ups post-purchase — sharing usage tips, asking for feedback, and offering reorder discounts.
This led to:
- Better customer experience
- Reduced refund requests
- Higher repeat order rate
2. Simplified Checkout Process
Many D2C brands leak sales at the checkout page.
We audited the site and optimized:
- Mobile responsiveness
- Load speed
- Form fields (we cut down friction)
These small tweaks had a big impact on conversion rate.
3. Better Logistics and Inventory Planning
We consulted on improving order dispatch times, tracking updates, and managing inventory to avoid stockouts — a common problem during scale.
As a result, Dharishah saw:
- Lower RTOs (Return to Origin orders)
- Higher customer satisfaction
- More repeat business — without spending extra on ads
The Result: From ₹2L to ₹50L/Month
In 12 months, the brand scaled from ₹2 lakh/month to ₹50 lakh/month, without:
- Jumping to a new platform
- Building a big influencer program
- Changing their core product
They just fixed their growth system.
And that’s something many brands ignore.
The Trap Most Brands Fall Into
If you’re stuck doing ₹2–10L/month, and struggling to grow, ask yourself:
- Are you using a structured funnel or random ads?
- Are you testing your creatives smartly, or just throwing money at new designs?
- Are your landing pages leaking trust and conversions?
- Do you have a system to get repeat customers?
The truth is, most D2C brands don’t need a better product.
They need a better growth engine.
That includes:
- A conversion-first funnel
- A controlled creative testing system
- A retention-focused backend
What You Can Do Next
If you feel like your brand has hit a ceiling — whether it’s ₹5L/month or ₹15L/month — don’t keep spending blindly on ads.
Instead, audit your entire growth system.
Where are the trust leaks?
Are you converting cold traffic properly?
Is your backend optimized for retention?
If you want help figuring this out, we offer a free 15-minute strategy session.
We’ll review your Meta ads, funnel, and backend — and show you what’s holding you back.
Book your session now and let’s build a system that actually scales.
