Introduction
In today’s competitive digital marketing world, setting up a Lead Generation Campaign the right way can make a huge difference in the quality of leads you receive. In this complete guide by Viral Groww, you’ll learn how to set up, execute, and automate your lead generation campaign from start to finish.
What is a Lead Generation Campaign?
A lead generation campaign helps businesses collect potential customer details through ads and forms. These campaigns are designed to capture user information like name, phone number, and address directly from platforms like Meta Ads.
With the right setup, your campaign can generate qualified leads, improve conversions, and automate your entire sales follow-up process.
Step-by-Step Lead Generation Campaign Setup
Campaign Creation Process
To start your lead generation ads, first select the Lead Campaign objective inside Meta Ads Manager. Then:
- Name your campaign properly
- Turn off Advantage+ Budget (Ad Budget Sharing)
- Set a start date for the campaign
- Choose performance goal as Maximum Number of Converted Leads
Always ensure that your optimization goal is set to Converted Leads, not just leads, for better lead quality.
Daily Budget & Location Targeting
Now set your daily budget (for example ₹500 per ad set). Next, update your target locations according to your service area like:
- Gurugram (15 km radius)
- Rewari (15 km radius)
- Dwarka, Delhi (5 km radius)
Avoid selecting the Reach More Locations option. This may increase reach but often brings irrelevant leads from outside your service area.
Creating High-Converting Instant Forms
A properly optimized lead generation form increases your chances of getting qualified leads.
Important Form Settings
While creating the Instant Form:
- Select Higher Intent Form Type
- Enable OTP Verification
- Add a compelling headline like:
Get Fresh Milk Delivery at Home
Mention your key benefits clearly such as:
- 100% Farm Fresh Milk
- No Preservatives Added
- Daily Morning Delivery
Using Conditional Logic for Better Leads
Conditional logic helps filter out irrelevant users and ensures only qualified leads fill the form.
| Question Asked | User Response | Next Action |
| What is your location? | Valid Location | Move to next question |
| What is your location? | Other Location | Form ends automatically |
| Need daily milk delivery? | Yes | Ask milk preference |
| Need daily milk delivery? | No | Form ends automatically |
| Type of milk required? | Cow / Buffalo / A2 | Submit form |
This ensures that only interested users complete the form and submit their details.
Connecting Lead Form with Google Sheets
Automation is the key to scaling your lead generation campaign effectively.
Lead Integration Setup
Follow these steps:
- Open Instant Forms in Meta Ads Manager
- Go to Lead Integration
- Create a new integration
- Copy your Google Sheet URL
- Paste it inside the integration section
- Select your Lead Form
- Click on Connect
Send a test lead to check whether the leads are being received in Google Sheets correctly.
Connect Conversion API (CAPI)
After connecting your Google Sheet:
- Delete old test leads
- Send a fresh test lead
- Mark the lead as Qualified in Google Sheets
- Click on Validate Lead Status
This helps your Meta Pixel understand which leads are good quality, improving future campaign performance.
Creative Setup for Lead Ads
To get consistent results from your lead generation ads, use a mix of:
- 2 High-Performing Videos
- 1 Static Graphic Creative
Turn off unnecessary enhancements like:
- Music
- Text Improvements
- Add Overlays
Keep your creatives simple and message-focused for better conversion rates.
Conclusion
Now you understand how to set up a complete Lead Generation Campaign, create optimized forms, and automate leads directly into Google Sheets using Conversion API. Follow this process step-by-step to improve your lead quality and campaign performance.
Start implementing this strategy today with Viral Groww and scale your business with better-qualified leads!
FAQs
What is the best objective for lead generation ads?
Always choose the Maximum Number of Converted Leads objective to get better quality leads.
Why should I use OTP verification in forms?
OTP verification filters fake users and improves the quality of leads.
How does conditional logic help in lead generation?
It automatically removes uninterested users by ending the form early if they don’t meet your criteria.
Can I automate leads to Google Sheets?
Yes, by using Lead Integration and Conversion API, you can send leads directly to Google Sheets.
What should I do if leads are low quality?
Work on improving your ad creatives and messaging to attract more relevant users.
