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From Unseen to Top Contender: Raj Yoga School’s Climb in Organic Visibility

Nestled amidst the serenity of the Himalayas and the sun-kissed shores of Goa, Raj Yoga School has long been a haven for aspiring yoga teachers across India. However, founder Bharat knew the power of digital marketing in reaching a wider audience and bringing Raj Yoga’s teachings to more passionate individuals.


Viral Groww, connecting with Raj Yoga School in February 2022 and crafting a strategic plan to elevate their online presence. Understanding the specific needs of yoga enthusiasts seeking professional training, we focused on Search Engine Optimization (SEO) for long-term, sustainable growth.

The initial challenge was significant. The website lacked basic SEO fundamentals, hindering its visibility in search engines. No meta titles, tags, or optimized URLs meant potential students couldn’t easily find Raj Yoga School online. This, combined with the competitive nature of yoga teacher training in popular destinations like Rishikesh, Dharamshala, and Goa, demanded a comprehensive approach.

Our SEO expert, Vinay Kumar, took the helm. He conducted a thorough website audit, identifying critical areas for improvement. Meta titles and descriptions were crafted, URLs restructured, and engaging content added to relevant landing pages. Every image received an optimized alt tag, ensuring clear communication with both users and search engines.

But SEO isn’t a sprint; it’s a marathon. While website optimization generated initial visibility, consistent backlink creation was crucial for scaling the search engine ranking pages (SERPs). Viral Groww employed a diverse backlink strategy, encompassing bookmarking, presentations, articles, directories, image and video submissions, and even leveraging Web 2.0 platforms. These efforts aimed to improve the website’s domain and page authority, ultimately enhancing its ranking for targeted keywords.

And the results are starting to speak for themselves. After a year of dedicated SEO efforts, Raj Yoga School now claims the #2 spot on SERPs for Dharamshala, a remarkable feat in a highly competitive region. In Rishikesh and Goa, steady progress is evident, with the website appearing on pages #4 and #5 respectively.

The story doesn’t end here. SEO is a continuous journey, and we’re committed to pushing Raj Yoga School even further. In the next six months, our focus is on securing first-page rankings for all targeted cities, making Raj Yoga School the most visible option for students seeking exceptional yoga teacher training.


This case study serves as a testament to the power of strategic SEO. While immediate gratification may not be the norm, consistent, data-driven efforts can propel your business to the top of online search results, unlocking doors to wider audiences and greater possibilities. Just like Raj Yoga School, embrace the journey, and let SEO guide you toward lasting online success.


Ready to embark on your own SEO journey? Contact Viral Groww today and discover how we can help you climb the SERPs, just like Raj Yoga School!

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