Scaling Dharishah Ayurveda from ₹20 Lakhs to ₹50 Lakhs in Monthly Sales
The Client: Dharishah Ayurveda
Background
Dharishah Ayurveda, a promising Ayurvedic brand, had already seen growth through performance marketing, scaling from ₹2 lakhs to ₹20 lakhs in monthly sales (covered in a previous case study). In January 2021, they turned to us again for a more ambitious goal, to scale further from ₹20 lakhs. By May 2024, Dharishah Ayurveda achieved a monumental milestone, reaching ₹50 lakhs in monthly sales through our ongoing collaboration.
The Challenge
- Stagnant Sales: Although the brand had stabilized at ₹20 lakhs per month, further growth required aggressive strategies.
- Scaling Paid Ads Effectively: While they had seen success with Meta ads, scaling without compromising on ROI was a significant challenge.
- Optimizing Conversion Funnels: The website needed further refinement to handle increased traffic without losing conversions, especially with a plan to scale ad spending.
What We Did
- Strategic Performance Marketing
- Ad Spend & ROI: We spent approximately ₹2 crores on performance marketing between January 2021 and May 2024. Maintaining a 2.2X ROI was essential to balance scaling efforts with revenue. The key was optimizing ad spending while steadily increasing customer acquisition, ensuring a healthy net margin of 10-15%.
- Advanced Meta Ads Strategy: We continued our data-driven approach, testing a minimum of 20 creatives and 5 videos monthly to discover the best-performing formats. We restructured ad accounts to reflect new audience segments, maximizing both reach and engagement.
- Website Revamp on Shopify
- Migration for Growth: Recognizing the limitations of the old website, we moved Dharishah Ayurveda’s site to Shopify in April 2024. This was crucial to improve load speed, enhance usability, and reduce checkout friction, leading to a significant improvement in conversion rates.
- Scaling Marketing Efforts
- Strategic Shift: By May 2024, we were ready for the next phase. The key decision to scale was based on our deep understanding of the market and confidence in handling larger ad budgets effectively.
- Aggressive Campaign Execution: Beginning in July 2024, we launched a robust plan, focusing on campaign optimization, extensive creative testing, and methodical budget scaling. This resulted in a 67% surge in monthly sales.
Key Learnings and Optimization Techniques
1. Creative Testing & Ad Account Optimization
Consistent testing of creatives, particularly those featuring customer reviews and transformation stories, yielded high engagement. We scaled our CBO campaigns by closely monitoring short-term performance metrics and increasing budgets incrementally by 20-25%, ensuring sustainable growth.
2. Focus on Customer Acquisition & Retention
While acquiring new customers at break-even was our initial focus, we knew that long-term profitability hinged on customer lifetime value. Implementing a verified WhatsApp number helped capture more orders from tier 2 and 3 cities, where digital literacy is lower.
3. Conversion Rate Optimization (CRO)
Partnering with Customfit.ai allowed us to refine the customer journey through data-driven insights. This helped improve the purchase funnel and reduce drop-offs, significantly boosting conversions.
4. Building an Organic Content Strategy
We hired a dedicated content creator to produce high-quality, engaging content for social media. This increased organic traffic and bolstered the brand’s credibility.
5. Operational Enhancements
Streamlining backend logistics reduced RTOs (Return to Origin) and optimized delivery times, enhancing the overall customer experience.
What are the End Results?
- Sales Growth: By July 2024, Dharishah Ayurveda achieved ₹50 lakhs in monthly sales—a 250% increase from ₹20 lakhs. Including marketplace sales, total revenue climbed to ₹55 lakhs.
- Sustained ROI: Even at a larger scale, we maintained a healthy ROI, keeping the business cash-positive.
- Enhanced Customer Experience: The Shopify website migration and WhatsApp integration significantly improved the shopping experience, leading to higher conversion rates and customer satisfaction.
How You Can Do This for Your Brand
Dharishah Ayurveda’s success demonstrates that rapid, scalable growth is possible for any brand with the right performance marketing strategies, website optimization, and customer engagement tactics. Want to take your brand to the next level? Contact us for a free strategy session today.
I’m Tushar Dey, a digital marketing expert with a passion for Facebook advertising. Over the past 5 years, I’ve helped more than 100 companies create and manage successful Meta ad campaigns that achieve their business goals.
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