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We are primarily focusing on D2C brands to help them groww using Meta ads and one thing we have seen with the entrepreneurs who win in the longer run are those people who are proficient with content creation. So in this article I am going to give you a short concise method to do content creation for your brand.
I am not going to write a 2000 word article, it’s going to be short and executable for your brand.
Here’s how you should think about content creation – observe yourself while during a busy day you find time to open Instagram and see some posts, why did you do that? Were you interested to see some ads from a big brand on your feed? Or you were looking to consume content that would work as a stress reliever or add some value in your life?
I am pretty sure that the 2nd option was the thought process before opening Instagram. So while creating content for your own brand why do you create content that looks like ads? Why do you just make posters with flashy big sales written on it, buy now etc kind of bullshit. NO ONE CARES, NO ONE WANTS TO SEE THAT CRAP.
Source – https://www.statista.com/chart/17452/native-video-facebook/, this analysis by Statista shows native videos works.
More detailed report can be seen here – https://go.newswhip.com/rs/647-QQK-704/images/Facebook%20Publishing%202019_Final.pdf
We have to think in these fundamental terms to create content – 3 E’s – Entertainment, Education or Engagement. In each of your posts you have to give any one of these values so that people do engage with your brand.
I can’t explain how important it is to stick to the concept of 3E’s without this clarification you can’t create content that will groww your brand over social media.
Millions of Dollars are spent by big brands to come up with ideas for these fundamentals but for you it’s free – GO TO YOUTUBE AND SEARCH FOR CONTENT THEMES THAT HAS BEEN DONE BY OTHER BRANDS. REMEMBER – YOU DON’T HAVE TO BECOME WALT DISNEY JUST COPY & PASTE (SMARTLY)
And you can find thousands more.
Once you have the clarity about the concept of 3E’s then you have to find a way to write the script, and that’s too easy to do. Divide your script into three parts i.e. Hook, Story & Call to action.
Hook (0-5s) – The first 3-5 seconds of a 60 sec reel.
Story (6 – 40s) – The problem agitation, or pleasure that your product would provide – JUST MAKE SURE TO NOT TALK ABOUT THE PRODUCT IN THIS SECTION.
Call to action (41 – 60s) – The product using which you will be able to solve the problem.
In this part UGC’s also create a great impact, watch this video to learn more – https://youtu.be/0qehUT4QUUA?si=fBN_Ib_JGaisafbG
So in this article you are informed in a crisp format how you can prepare the content for your brand, I know there’s a lot more to add here but this is the starting point many other things can add up on this once you start.
It took me 6 months to just think and do nothing and after 6 months I started doing content marketing for myself. So I want you to not waste time and follow these steps to create content for your brand. After all it’s your baby you have to work for it.
If you need free of cost consultation for your D2C brand by taking one 45 mins strategy session than here’s the link to book a call with me – https://viralgroww.com/strategy-session/
Book this call if and only if you are ready to work hard along with me to make your brand go beyond six figures sales in 12 months.
Summary – as you can see this blog is broken in 3 parts, Hook, story & CTA. The same thing you have to do for your brand keep following the same thing and over time you will become an expert in this.
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