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Home > How we retained a client for more than four years for SEO services.

I,Tushar Dey, founder of Viral Groww have been in the industry of Digital Marketing since 2017. When I started doing Digital Marketing my idea was simple: we will create graphics for social media and give it to the business owners, these business owners will publish these graphics on social media and we will get reach/impressions and thereby generate leads for these businesses. 

With this simple logic I stepped into the market and since then I have had the chance to work with more than 200 businesses across India and abroad.

Our first office in Patiala @ AdBazzar Media, 2019

I have worked for a fee of just 2500/- rs per month to work for clients who would pay me 1,00,000/- lakhs a month. 

One such client who got in touch with us for White Hat SEO Services was Goyal Express Packers & Movers Pvt Ltd. They had a very simple requirement that they would want their business to rank organically on Google’s SERP all over Northern India i.e. nearly 70 cities of Northern India competing with companies like Agarwal Packers and Movers, Just Dial, Sulekha, etc. 

In 2019 – We had very high ambitions but less experience but my Co-founder Manish Pandey was a seasoned SEO Expert with more than 4 years expertise in this field. 

He started doing work for Goyal Express Packers and Movers. I remember in the initial days these are the steps he had taken – 

  1. Content – Rigorously working on the landing page content. For 70+ website landing pages he himself wrote all the content. 
  2. Website – Getting the website aligned to get the leads, and make sure if someone visits our LP they don’t leave without filling up the form.
    1. To be honest with you, at that time we had little idea about website LP optimization (CRO) . We did whatever best we could do at that time.
  3. Superb On Page Optimization – Till date we follow this checklist that was created by Manish at Viral Groww. This On Page optimization checklist can be helpful for anyone who wants to do SEO. 
    1. Meta Tags – Alt Tags, H Tags,  Meta Description & Meta Title
    2. Sitemap
    3. Robot.txt
    4. AMP** (Only if required)
    5. Schema Markup
    6. Search Console
    7. Google Analytics
    8. Internal Links, making sure that all of these points are followed while doing SEO will make SEO Off Page work in favour of you.. 
  4. Creativity – While doing On Page SEO a person needs to be very creative. That’s something you can’t copy paste, it comes with experience. 
  5. Off Page SEO – Backlinking is ongoing since 2019 till 2024 and it will ke on going.

By doing all these steps on a repeated basis we were able to get 50+ keywords on the #1 page of SERP. See some of the screenshots of the keywords that we ranked for Goyal Express Packers.

All these things did happen, we were able to deliver promises but this doesn’t mean that we were 100 out of 100 every time. 

We did fail, when there were some algo updates our ranking did fluctuate. We had heated discussions with our client when we were not able to hit the goals.

But what remains constant is the system that we follow to do SEO for our clients, we are 120% sure that our system for SEO works as we have got the proof of concept over these many years.

Thank you for reading, if you want such results on SEO for your own brand than you can request for a FREE OF COST SEO AUDIT from us and book a call with me to discuss the steps further, here’s the link – 

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