Digital Marketing, this small phrase has a lot to do with the Online/Content Marketing that you plan to do for your brand/company. In this era, with unlimited access to the Internet, everyone is on the web. If your customer is
- A Gen Z - He/She is waiting on Instagram/Snapchat to see a creative designed aptly to hit their unconscious mind with your Brand.
- A Millenial - He/She is waiting on LinkedIn/Twitter to learn & know more about the current industry patterns. You need to target him/her with a blog written handsomely to provide information.
- A Gen X - They just got to know about Facebook & Google, target your advertisement campaign with an Emotional Value. Gen X understands what's an Advertisement & click rates are always high on Organic Results.