The Solution: Viral Groww’s data-driven, trust-focused approach:

Phase 1: Laying the Foundation (Jan-Mar 2022):

1. Deep product and brand immersion with Naman’s guidance.
2. Initial ad spend of 3 lakhs with a focus on understanding customer behavior and optimizing campaigns.
3. Achieved 8 lakhs in sales, demonstrating positive ROAS and laying the groundwork for scaling.

Phase 2: Steady Growth (Apr-Jun 2022):

1. Gradual increase in ad spend to 4 lakhs.
2. Refined targeting and creative strategies to build trust and brand affinity.
3. Generated strong sales growth and maintained consistent 2.5x ROAS for top products.

Phase 3: Scaling Success (Jul-Dec 2022):

1. Increased ad spend to 9.5 lakhs by year-end.
2. Continuously optimized campaigns based on data and consumer feedback.
3. Delivered consistent 2.5x+ revenue for the brand, exceeding initial performance.
4. Ongoing Partnership: Continuously learning, experimenting, and pushing new boundaries together.

Key Results:

1. Consistent 2.5x+ ROAS achieved and maintained.
2. Strong brand trust built through targeted messaging and customer-centric approach.
3. Collaborative learning environment led to deeper understanding of the high-risk Ayurveda market.

Why it Matters:

Dharishah Ayurveda’s story showcases the power of a trust-based, data-driven, and collaborative approach to Facebook Ads, especially for sensitive product categories. Viral Groww’s commitment to understanding the client’s business, prioritizing long-term sustainability, and providing a learning environment for both parties proved instrumental in achieving consistent, impressive results.