The Client: Dharishah Ayurveda, led by CEO Naman Dhamija. 

Background

Dharishah Ayurveda, led by CEO Naman Dhamija, is a premium Ayurvedic brand dedicated to promoting natural wellness. With a product line that encompasses traditional Ayurvedic remedies, the brand is committed to offering safe, effective, and authentic solutions to its customers.

The Challenge:

Dharishah Ayurveda needed to elevate its performance marketing efforts in a challenging sector. The brand faced several key hurdles: 

• Building Consumer Trust: Customers need to be assured of the safety and effectiveness of the products to make informed purchasing decisions. Establishing this trust was critical for both initial conversions and long-term customer loyalty. 

• Regulatory Constraints: Advertising health products on social media platforms comes with stringent guidelines. Navigating these regulations while conveying the benefits of the products required meticulous planning and execution to ensure compliance without diluting the marketing message.

• Scalable Growth: The objective was to scale revenue through Facebook Ads while maintaining a healthy ROAS. This required balancing aggressive growth strategies with the need to uphold the brand’s authenticity and customer trust.

• Audience Engagement: Reaching and engaging a diverse audience, with varying levels of familiarity and skepticism about Ayurveda, required a tailored and educational marketing approach.  

• Sustainable Performance: While short-term sales growth was necessary, it was equally important to lay the foundation for long-term brand development and customer loyalty.  

The Solution:

Viral Groww tackled Dharishah Ayurveda’s challenges with a multi-phase, data-driven strategy, emphasizing trust-building, compliance, and scalable growth:

Phase 1: Laying the Foundation (Jan-Mar 2022)

• Deep Product and Brand Immersion: The campaign started with a thorough immersion into Dharishah Ayurveda’s products and brand philosophy. The Viral Groww team worked closely with CEO Naman Dhamija to gain an in-depth understanding of the target audience, product benefits, and unique selling propositions.

• Initial Ad Spend: An initial investment of ₹3 lakhs was allocated to test different ad campaigns, focusing on audience segmentation, messaging, and creative formats. The goal was to gather data on customer behavior and identify the most effective strategies for driving engagement and conversions.

• Results: This phase successfully generated ₹8 lakhs in sales, establishing a positive ROAS and laying a solid foundation for further scaling. 

Phase 2: Steady Growth (Apr-Jun 2022)

• Increased Ad Spend: Based on the learnings from Phase 1, the ad budget was increased to ₹4 lakhs. This phase focused on refining targeting and creative strategies to build stronger brand affinity and trust.

• Refined Strategies: The team developed targeted messaging that emphasized the authenticity, safety, and efficacy of the products. Testimonials, educational content, and transparent communication were key components, in addressing consumer concerns and building confidence.

• Results: The campaign maintained a consistent 2.5x ROAS, achieving strong sales growth and further solidifying the brand’s reputation in the market.

Phase 3: Scaling Success (Jul-Dec 2022)

• Significant Investment: With proven strategies in place, the ad spend was increased to ₹9.5 lakhs by year-end.  

• Continuous Optimization: Campaigns were optimized based on real-time data and consumer feedback. Dynamic creatives and personalized messaging helped maintain high engagement and conversion rates, even with the increased budget.

• Results: The brand achieved consistent 2.5x+ revenue, exceeding initial performance benchmarks.

Ongoing Partnership:

The partnership between Viral Groww and Dharishah Ayurveda has evolved into a collaborative relationship centered on continuous learning and experimentation. Both teams are committed to exploring new opportunities and pushing the boundaries in the high-risk Ayurveda market, ensuring sustained growth and innovation.

Key Results:

• Consistent ROAS: Maintained a 2.5x+ ROAS throughout all campaign phases, demonstrating the effectiveness of the trust-based, data-driven approach.

• Enhanced Brand Trust: Developed strong consumer trust through targeted messaging, educational content, and a customer-centric approach.

• Deeper Market Understanding: The collaborative learning process provided valuable insights into the challenges and opportunities in the Ayurveda market, enabling more effective and nuanced marketing strategies.

What our client had to say!

How You Can Do This for Your Brand

Ready to elevate your brand’s performance with a data-driven, trust-focused approach to Facebook Ads? Whether you’re in a sensitive industry like health and wellness or any other competitive market, our proven strategies can help you build lasting customer relationships while driving sustainable growth.

Contact us today to learn how we can tailor a custom solution for your business and help you achieve exceptional results, just like Dharishah Ayurveda.

Data as of 29th Dec 2023