How to market a luxury fashion brand?
How to market a luxury fashion brand?
With humans confined in their homes, all trade has been forced to take place through the portals of the worldwide net, leading to a sudden spike in demand for digital marketing. The fashion industry is no different, and hence, we bring to you the perfect way to form a holistic website portal for marketing a luxury fashion brand.
First and foremost it is necessary to acknowledge that digital marketing as a tool needs to be customized and modified to best suit the needs of a business, for it to achieve its full potential. Thus, whenever digital marketing is used for any luxury brand, it must cover a plethora of platforms, such as social media marketing, blog writing, e-newsletters, search engine optimization, and more. The aim of the same is to provide the same high-quality content as the product to facilitate the image that accompanies any luxury based brand, especially those in the fashion world.
However, a large proportion of the population including some specialists believe that any brand including a luxury fashion brand, which can undertake and incur humongous advertising costs, should do and muscle its way through extensive paid marketing, the tactic might turn out to be counterproductive from a critical point of view, as it creates a negative connotation that the brand needs to use extensive muscle and is not able to attract consumers by the basic appeal of the product itself, thus, undermining the goodwill of the brand as well as the quality of the product.
Hence, we can successfully conclude that a pull-based marketing strategy is a better road than the extensive push-based strategy. The basic starting point of any pull strategy is to stick to its roots and prioritize quality over quantity. This is based on the idea of the defining feature of ‘luxury‘ is its limited nature.
Hence, quality doesn’t only concern the quality of the product itself but also the content published on your website, the aesthetics of your social media handles, communication, and more. Quality thus always has supremacy over quantity without any scope of compromise and requires a holistic internet presence, as Hubert de Givenchy once said, “Luxury is in every detail”. Here's a list of digital marketing strategies that you can apply to your luxury brand.
Taking care of details also means cross-checking and verifying the facts on which any content or piece is based, before its publishing to avoid any mistakes and avoid the devil which resides in details from winning. Quality is also relative in optimal designing and content posting of a luxury fashion brand online. This is also inclusive of the fact that quantity is always secondary and overly exuberant logos, web page design, social media aesthetics are unnecessary and take away the classic elegant approach of every luxury brand, especially a luxury fashion brand.
To conclude, simplicity is the best form of elegance and charm which is a fundamental and key attraction of any luxury brand, and luxury fashion brand marketing follows the same.
To conclude, from a macro as well as micro perspective the best marketing strategy, for any luxury brand is to find a judicious mix between the push and pull strategies discussed while researching marketing phrases exclusive to the industry and tweaking them just a little for making them exclusive to the brand. Researching some of the previously successful luxury fashion brand campaigns and picking up titbits from each to form a new wholesome idea can also go a long way in terms of success, alongside the application of calculated online marketing based strategies.
Our team recently made a website for a luxury clothing brand Karigiri Studio with reference studies from designers like Anita Dongre, Ritu Kumar, Shiv & Naresh we have made this e-commerce site for the company.
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